Articles
LAS VEGAS — At the Adobe Summit here this week, the message is to make customer experience the priority.
But the concept is more challenging than it may seem in a world where technology has disrupted old ways of connecting and created new pathways that marketers and advertisers are
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Collecting big data without creating ways for employees to use it is like saving big money without having anyplace to spend it -- impressive, perhaps, but useless. Gainsight appears to have drawn the same conclusion.
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