Articles
Tag: whatsapp (page 2)
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Has WhatsApp Added Stickiness with File Sharing? More News
Earlier this month CMSWire’s Kaya Ismail made a very strong case for making WhatsApp part of an organization's marketing strategy. WhatsApp is now more than just a messaging app — even if it started life that way — offering a host of functionality that modern marketers will find useful.
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Why WhatsApp Should Be Part of Your Marketing Strategy
WhatsApp boasts over 1.2 billion monthly active users: more than Twitter and Snapchat combined. And yet, most marketers leave WhatsApp out of their marketing strategy. Marketers, it's time you start taking WhatsApp seriously as a marketing channel.
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EU Fines Facebook Over 'Misleading' WhatsApp Deal
European Union regulators have fined Facebook $122 million for providing what it describes as misleading information during the European Commission’s (EC) investigation into Facebook’s 2014 acquisition of messaging service WhatsApp for $19 billion. The EC is the executive arm of the European Union.
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Doc Mgt Roll-Up: What's Up With WhatsApp Doc Sharing?
File sync and share is so hot that if you can't beat 'em, then you gotta join them, right? At least that seems to be the thinking of the folks at WhatsApp, who announced this week that users will be able to share documents as part of an update
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An Enterprise Play Won't Justify WhatsApp's $22B Price Tag
It's a good idea but WhatsApp has a steeper road to climb because of its insistence that it remain independent from Facebook.
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Microsoft Boots Google and Facebook in Favor of Skype
Microsoft is pushing Google Chat and Facebook Chat out of Outlook.com. Not surprisingly, it is urging those that need a chat application in Outlook.com to look to its own option, Skype. In a statement emailed to Outlook.
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Will OTT Messaging Apps Bring a Marketer's Gold Rush?
OTT (Over The Top) mobile messaging apps have recently garnered significant attention thanks to Facebook's acquisition of WhatsApp for $19B back in February.
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Phone Calls Add Value to Facebook's WhatsApp Deal
Facebook's $19 billion acquisition of WhatsApp looked a bit smarter today after the fast-growing messaging service announced at the World Mobile Congress that it will add phone calls within the next few months.
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What's In WhatsApp? Customer Devotion
Once you dig into the astonishing numbers for WhatsApp, you can kind of see why Facebook paid $19 billion for the company. Kind of.
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Mobile and the Era of Fragmented Communication
In the lead up to the Olympic Games this month, London added Wi-Fi to its subway system in an effort to help keep communications among visitors open. But last week it was clear that mobile engagement issues were taking their toll when an increase in social media began interfering with mobile networks on which the games themselves
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