Articles
Tag: wem
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What Is a Content Experience Platform?
Aragon Research has debuted a new research software category, and we pursue what's behind it.
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14 Rules for Selecting the Right Content Management System (CMS)
Choosing the right content management system for your business is a huge investment and risk. Here are 14 tips to make sure you choose the right one.
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From Web CMS to DX Platforms: The Evolution of Content Management
Content management systems have evolved from CMS tools to WEM systems to DX platforms. How do you choose which one is right for you?
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Agile Web Experience Management: Content as a Service
Think about where web experience started. Web Experience Management (WEM) picked up where traditional, brochure-ware, static web content management ended. It provided a way to create more personalized, dynamic experiences as more consumers started using the web to find information and buy products.
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Guide the Buyer's Journey with Web Experience Data
Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.
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Oracle Keeps It 'Real Time' In Marketing Cloud Update
Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven program orchestration. Asked why Oracle stands out here, an official told CMSWire that
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Experiences: The 7th Era of Marketing
Avid travelers have a unique lifestyle. They’re curious. They’re adventurous. And most of all, they value the experience of travel. Marriott sells hotel rooms. Or does it? Marriott is one of just a few companies evolving its marketing focus when it comes to engaging audiences.
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Go Big, Go Fast with Short-Term Campaigns
Not too long ago the idea of cloud services as a utility encountered the skepticism of many in IT who had seen too many "Next Big Things" fail to make it beyond the "Next Big Buzzword" stage. Among the skeptics were a number who had themselves led innovation in IT.
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Warby Parker CEO: Great CX Starts With Happy Employees
I wear glasses ... and have always been frustrated by the exorbitant cost of both frames and lenses. So I was happy when I had the chance to meet Neil Blumenthal, co-founder and co-CEO of Warby Parker, a lifestyle brand with a lofty objective: to offer designer eyewear at
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The Millennial Generation is Defining the Web Experience
The millennial generation is rebalancing the relationship between the individual and the organization. The Millennials, also known as Generation Y or the Digital Natives, like to play by their own rules writes Lauren Martin for Elite Daily in September 2014. They are skeptical, particularly about authority and the system.
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Ad Pioneer Jane Maas: We Never Drank Before Noon
Jane Maas is the author of Mad Women, the true story of what it was like to be an advertising women in the sexy, sexist era of Mad Men. She clawed her way up from secretary to copywriter to creative director at Ogilvy & Mather and Wells Rich Greene.
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Should You Open the Twitter DM Door?
Man, do I hate it when I try to direct-message (DM) someone on Twitter, but can't because that person doesn't follow me. First of all, who doesn't follow me? And secondly, why are they so privileged to not get my notes? Alas, there's hope for me. Twitter opened that DM door
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SDL Banks on Data Integration in Latest Update
Digital marketers need tools that make it easy to orchestrate and optimize cross-channel interactions at scale. David Schweer, senior product marketing manager at SDL, provided that current industry snapshot in an interview with CMSWire. It's the foundation of a product update Maidenhead, England-based SDL released today.
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Jahia to Offer Ethical Web Data Exchange to Apache
Open source CMS vendor Jahia intends to contribute a reference implementation for a standard protocol for the exchange of customer data between web servers, to the Apache Foundation as an incubator project, a Jahia spokesperson told CMSWire today. Jahia’s aim, as the company’s CTO told us last month,
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