Articles
Tag: week in review (page 9)
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Week in Review: Customer Experience is Everyone's Job + Social Business Myths
Not My Job Customer experience transcends work silos. Tell Us a Story Brands pursuing customer engagement are turning to multimedia digital storytelling. Land of Social Business Make Believe Some social enterprise deployment issues are based on myths, fairytales and falsehoods. Build the Future of Work Networks provide companies
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Week in Review: End of the Mobile App + Big Data, Big Insights
Goodbye Mobile Apps? The mobile and web applications space will see a dramatic shift in how things are designed and built. Meet the Empowered CMO The age of the customer may also turn out to be the age of the chief marketing officer. Take that, Google Where last week
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This Week: Microsoft Loses with Google, Wins with Oracle
Make Customer Experience Seamless The brands that can work out our new technology terrain will thrive. Sharpen B2B LinkedIn Marketing LinkedIn the best B2B social media marketing avenue? Make the most of it. Google Docs Jabs MS Office Take that, Microsoft. Google Docs just got better at collaborating
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This Week: Forrester's Digital Experience Wave + Yammer Aversion
No Leaders In Forrester DX Wave Forrester says no one leads in Digital Experience Delivery Platforms. Are they right? Master Customer Experience Customer experience is morphing once again. Better keep up. Do People Even Use Yammer? The problem's not in the product, but with adoption. Microsoft Wins in Apple-IBM Deal? There may be
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This Week: Apple, IBM Partnership + Forrester's Fast Track to Apps
CXM's Mobile Dependency Customer experience programs lacking mobile emphasis are destined for failure. Forrester: Get Moving on Apps Need faster app development? Forrester cites a process that gets it done. What Really Matters in Web CMS In web CMS, it’s not what the product is written in, but
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This Week: 3 WCM Innovators + Enterprise File Sync and Share Top Dogs
WCM Trouble? Not Here While all is quiet in web content management, these three vendors buck the trend. Digital Marketers' Loves You may be surprised what they're digging. Enterprise of Things If Microsoft has its way, big data is coming to your Office 365 environment very soon.
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This Week: The End of Disruptive Tech + Google's Dive into Enterprise
Goodbye to Disruptive Tech? Is disruptive innovation crossing the chasm or jumping the shark? Set Social Media Marketing Goals Most B2B marketers don’t understand there are four stages to social media. You Could Work in Montana, Too Working from home in rural remote areas has perks, too. IBM's Social Software Advance Forrester
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This Week: DAM's Link to Game of Thrones + SharePoint Shocker
DAM's Game of Thrones Connection Managing your images, videos and rich media has much in common with the TV fantasy drama. Boost Identity with Social Can brands target and personalize customer messaging through social identity? Enterprise Mobility Showdown Organizations recognize they need to integrate mobile apps with enterprise system and
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This Week: Working During the World Cup + Launching SharePoint
Marketing Automation Done Right Marketing automation has shown that it can be a smart tool — when done right. My Analytics Beat Yours IBM claims its customer experience analytics top Google's and Adobe's. Working During the World Cup We deliver five ways to keep your employees productive during
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This Week: Who Cares About E-Commerce? + 6 Rockin' Enterprise Social Platforms
Customer Knows Best Citing his own company's 'reinvention,' SDL's chief said failing at customer experience is not an option. Still Care About E-Commerce? It was all we could talk about 10 years ago. Numbers tell a different story today. Enterprise Social Kings New kids. Old kids.
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This Week: Microsoft as Collaboration King + De-Junking Content
Don't Lose Your Marketing Vision Sure, you've got marketing automation. But you can't abandon your strategy. Google Brain? We're only about 15 years away from computers handling natural human language and experiencing emotions, a Google exec said. Hey, Yammer, Let's Collaborate Microsoft's "document conversations" for Office 365 combines
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This Week: Gartner's Top Multichannel Managers + Integrating Yammer with SharePoint
Five of an MCCM Kind Gartner taps these five providers as leaders in multichannel campaign management. Target B2B Influencers If you haven't yet, start engaging with your brand's top influencers. Don't Lose Sight of IBM Microsoft and Cisco exchanged words on enterprise collaboration software, but don't rule
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This Week: SAP Boosts Marketing Toolkit + We Smell a Windows RAT
SAP Adds Marketing Muscles SAP acquired behavioral marketing specialist SeeWhy this week. But is the marketing cloud battleground set? Stormy B2B Selling Anyone looking to sell IT technology B2B has it pretty hard these days. Mobile Enterprise Like Rome While important strides are being made, we are still
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This Week: More DDoS Attacks + EMC, Documentum Partnership
Take Web Cover! DDoS attacks are getting stronger, faster, bigger and smarter. IBM's CX Platform Examined Marketers aren’t the only ones involved in marketing. That’s why IBM deployed a new customer experience platform. Happy Customer, Happy ROI This is your new ROI: start by improving the client experience
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