Articles
Tag: week in review (page 4)
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Digital & Interactive Signs Guide You to Better CX, More News
Vicki Sundstrom has spent much of her career addressing the formidable task of creating better experiences for airport passengers. It’s no easy undertaking: As novelist Anthony Price has observed, "the devil himself probably redesigned hell in the light of the information he had gained from observing airport layouts." Read more.
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How Content Strategy Strengthens Your Customer Relationships, More News
Businesses that fail to take a big picture approach to content leave value on the table and waste effort, money and time. Hilary Marsh thinks an audience-centric, business sensitive content strategy can solve this problem.
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How Neuroscience Boosts Your Sales, More News from CMSWire
Cynthia Holcomb is rethinking everything we know about sales conversions. The traditional methods of conducting user surveys, analyzing market research and relying on tried-and-true retail methods won’t move the needle enough, she contends. Instead, she suggests the “art and science of preference,” a concept she leverages in the company she founded,
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How Mobile Strategy Supports Digital Experience, More News
Consumers increasingly perceive shopping as a unified experience, blending the online and offline journey with mobile devices as the constant shopping companion.
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Great Websites Pass the 3-Second Rule, More News
When Deb Lavoy wants to quickly understand a website’s performance, she uses the magical three second test. Three things, three seconds. "An inhale and an exhale. That’s all you get from a website visitor.
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6 Takes on Digital Work, More News
The era of digital HR is arriving fast, bringing together social, mobile, analytic and cloud technologies. Digital HR will bring with it new ways to improve employee productivity and the effectiveness of business processes but the power of HR tech transformation is only beginning to emerge.
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Why Oracle Spent $9.3B on NetSuite, More News
Oracle made its second largest acquisition to date this past week. It acquired cloud-based software provider, partner and customer NetSuite in a transaction valued at approximately $9.3 billion, or $109 per share in cash, Redwood City, Calif.-based Oracle announced.
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Let Creativity Guide Your Decision Making, More News
Design thinking usually gets relegated to the halls of creative types, a problem solving activity best served with a side of post it notes. But in a competitive landscape where companies struggle to differentiate from one and other, an injection of creative thinking might just provide the solution. Unconvinced? Read more about
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Navigating the Digital Experience Landscape, More News
Forrester analyst Mark Grannan has his pulse on the evolving world of digital experience (DX).
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Mapping Your DX Strategy, More News
John Horodyski knows digital asset management (DAM) inside and out. Pierre DeBois helps companies optimize their campaigns and operations through a strategic commitment to advanced digital analytics and social media strategy. They're just two of the experts you'll get to meet at our DX Summit this Nov.
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The Upside of Darwinian MarTech Soup & More Great Stories
Scott Brinker — the Godfather of MarTech — knows all too well the complexity of the marketing technology landscape. He created the famous supergraphic that now lists more than 3,500 MarTech companies.
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Agility in the Digital Era + HP Sells CX Assets
In what's become an ongoing theme in the tech world (again), we addressed two important acquisitions this week — the sale of Lexmark to Chinese investors for $3.6 billion and HP's sale of its CX assets to OpenText for $170 million. We also tackled the increasingly important topic of
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Week in Review: Come to Our DX Summit + Risky Data Management
Grab your calendars and mark the dates: We kicked off preregistration for our second annual DX Summit this week. We'd love to have you join us to learn the strategies, technologies and thought leadership that deliver game-changing digital experiences — and we're offering an incentive for early registration.
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Week in Review: Risks of DX Failure + Hope for AI in Workplace
Steep Cost of Digital Experience Failure You can try to spin failure as a learning opportunity. But when it comes to digital experience, the data shows that disappointing your customers has a brutal cost. Read more. Top Stories What got us talking this week: Customer Experience New Majority Investment Values Sitecore at $1B How Social Media Helps You Optimize ABM Wrestle Big Data Into Better Customer Experiences The Future of MarTech Centers On CX Social Business There's Hope For Artificial Intelligence in the Workplace Work in Tech? Exercise Your Emotional Intelligence Why Office 365 Is Your Path to Streamlined Productivity Collaboration is Not an Outcome
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