Articles
Tag: webtrends
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News Bites: Acquia, Sisense, Adobe, More
The latest in rolling out, certifying, growing, succeeding, collaborating, partnering and connecting from Beervana, the Square Mile, the Puritan State, the Big Apple and the Grape State and Rubber City and the Capital of the South. The Age of Acquia? Acquia is basking this week in the glow of 2014.
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Optimizely Claims 'Breakthrough' in Online Testing Platform
Optimizely, a website optimization platform, just released what company execs describe as an innovative capability that breaks from traditional statistical methods.
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In Web Analytics Ranking World, Another Choice Emerges
Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.
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Why These Six Web Analytics Providers Lead the Pack
Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to Forrester Research. Forrester named the best of the best in this space in a Wave report released this week. Adobe, AT
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5 Questions for New Webtrends CEO Joe Davis
Joe Davis, a web analytics pioneer best known for his work at Coremetrics , has taken over as CEO of his one-time competitor, Webtrends, with the goal of boosting revenue growth. It's a task that contributed to the demise of former CEO Alex Yoder five months ago.
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Webtrends Shuffles CEOs for Second Time in 5 Months
Webtrends named analytics industry veteran Joe Davis as CEO today, marking its second change in leadership after longtime CEO Alex Yoder left suddenly in September. Davis, who served as CEO of rival Coremetrics before that company's acquisition by IBM, takes over the job from David Mitchell, an operating
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With Customer Experience in the Cloud, SDL Envisions Strong 2014
Customer experience. No bigger buzzwords exist today for digital marketers. And as we saw last week in Amith Parameshwara's 6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle.
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My, How You've Grown: 20 Years of Digital Marketing
Scott Brinker’s marketing technology landscape report begs a question: If the marketing software vendor market is 947-vendor deep, at least, what the heck was digital marketing like 20 years ago? So we asked.
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Webtrends Analytics Platforms Aim for More Tech Disruption
The Digital Analytics Association's most disruptive technology innovator is causing more disruption. At its client event Engage 2013 in London today, Webtrends previewed new big data capabilities.
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Webtrends: Impressive Results from First B2B Use of Twitter's Lead Gen Cards
Webtrends is out with a new case study about its success with Twitter’s recently introduced Lead Generation Cards.
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Real-Time Marketing Partnership: Webtrends, ExactTarget Team Up
Webtrends is hot. Its real-time data solutions and marketing campaign analytics technology are popping up all over the place, and today it's in the news again with the launch of its Campaign Streams app for ExactTarget users.
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SDL Integrates Webtrends Streams with Intelligent Marketing Suite
SDL has announced it plans to integrate Webtrends' Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences. SDL Fully Adopting Customer Experience SDL is going full bore on transitioning to a customer experience management provider, and we've
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Webtrends Optimize Updated with Streams Real Time Data
Webtrends has updated its Optimize online testing system to include data from its Streams real time analytics package, the company announced at the Internet Retailers Conference in Chicago this week. Precision Targeting + Segment Discovery Optimize was positioned as a strong performer by Forrester in its latest online testing tool report, a category
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Silverpop Shows Off Universal Behaviors Tool for Hypertargeting Campaigns
Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week. Silverpop Engage Framework Universal Behaviors resides in the Silverpop Engage marketing automation system, and will store and process data as individual exchanges rather than in volumes of interactions.
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