Articles
Tag: webinar recap
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People Bring Your DAM to Life
Anyone who thinks that launching a digital asset management (DAM) system comes down to picking a solution and flicking a switch should think again. One step can make a big difference between a DAM solution that people use and a DAM solution that people ignore: talking to your stakeholders.
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Finding a DAM System You Can Love
Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper. "I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name.
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1.75B Reasons You Should Redesign Your Website
But there are 1.75 billion more. That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those people have a lot of choices. Responding to Customers Reasons like these drove RCI.com,
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Overcoming Old Fears About Live Video
So many good reasons to stream live video. So many ways to screw it up. According to Forrester, video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners.
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Turn Weaknesses of the Cloud into Strengths
It wasn't long ago that CIOs balked at storing data in the cloud, citing the risks of data breaches, regulatory violations, higher costs or other show-stoppers. Over time that view has changed, but perhaps less than you'd think. In an instant poll of the audience members at yesterday's CMSWire webinar
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Forrester Study Finds Big Savings in Workflow Automation
It's no secret today's CIOs are under the gun to show a clearer return on investments while racing to meet demands from business users for applications. This is especially true as businesses move into the age of the customer (AoC), according to John Rymer, one of two Forrester Research analysts
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Why Your Videos Belong in SharePoint
Do you find yourself watching more video at work these days? If not, you will soon. And integrating that video into your content management system (CMS) will be essential to helping your audience use it productively.
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A Sneak Peek Into Information Governance's Future
Information governance is slowly moving beyond its traditional image as a center of risks and costs as it evolves into a technology practice that delivers added value for companies. That was one of the themes yesterday in a CMSWire Webinar, "Real Customer Successes: Business Transformation with Information Governance."
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How to Engage the Other 98 Percent of Your Visitors
In today's hyper-competitive environment, many marketers would be happy if 2 percent of their website visitors made a purchase. But what about that other 98 percent? The importance of addressing those potential customers came up repeatedly yesterday during a CMSWire webinar entitled "Be More Agile with Real-Time Insights."
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Leverage Data-Driven Marketing to Measure Business Impact
As the growing reliance on data reshapes marketing, many CMOs wonder which metrics to collect and how to use them to boost company profits. There's a secret to that. In fact, there are four. Heidi Bullock, vice president of demand generation at Marketo, outlined those yesterday in a CMSWire webinar
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The Next Phase of Collaboration: Getting the Job Done
While many companies struggle to adopt social business practices, others have found ways to generate real business results through collaboration. The difference often comes down to a structured approach to social business that was explored yesterday in a CMSWire webinar featuring Jim Lundy, CEO and lead analyst for Aragon Research,
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Razorfish Exec Shares Tips on Data-Driven Marketing
What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing. In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based
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Making Sense of B2B Marketing Analytics
Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don't understand how to translate all those numbers into actions that generate more revenue. That reality came into focus yesterday in the CMSWire webinar "Trends and Challenges of B2B Marketing Analytics in 2014." The program was based partly on a results
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How to Ensure Success in Your Customer's Journey
You wouldn't climb the highest mountain without a guide or take up parachuting without an instructor.
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