Articles
Tag: web3
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Web3: The Ultimate Separation of Money and State? Part 2
What's ahead for Web3? Separation of money and state? Can't escape Web2 control?
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What Will Web3 Really Be About: Part 1
Do we really know what Web3's about? Stop diving into blockchain and other related tech. It's important, but there's much more.
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Is It Really Time for Customer Experience Professionals to Explore the Metaverse?
The metaverse is here. But is it really here for brands and customer experience professionals?
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Power Dynamics Shift: How Web3 Will Reshape the Attention Economy
Web3 promises to take power from tech corporations and give it back to users, consequently changing the rules of digital marketing.
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4 Lessons for Marketers From the Web3 Craze
Most people don’t know what Web3 is. But this new iteration of the internet can open up a lot of doors for brands and consumers alike.
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Madtech Meets the Metaverse: A Marketer’s Guide
How will marketing and advertising technologies (or madtech) need to change to account for the metaverse?
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Stop Looking at Web3 With Web2 Eyes
Most people look at Web3 and the metaverse as an unknown domain at best or even a scam that swindles millions out of their hard-earned money.
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Web 3.0 and Digital CX: Next Steps for B2B Marketers
What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask.
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IBM, EY Launch Talent Center of Excellence, Microsoft Metaverse Shake Up, More News
IBM and EY team up to tackle workplace HR challenges while Microsoft loses its HoloLens lead. Bitwave, Apple and Devo round out the news.
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NFTs and the Metaverse Are So Meta
“Meta” is what it is all about. Meta this, and meta that. But brands won't survive in the metaverse without metadata.
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ConsenSys, LivePerson Want to Empower Customer Care in Web3 World
VillageDAO will grow customer care for Web3 brands by organizing community members into customer care squads.
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CX Decoded Podcast: Marketing in a Web3 World
Travis Wright helps Dom and Rich spotlight the practical applications of blockchain and Web3 as well as what marketers need to understand.
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How Are Brands Investing in the Virtual Economy?
The virtual economy has more to offer than crypto and NFTs. Learn exactly how brands are using the virtual economy to their advantage — and how you can too.
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Will Smart Contracts Transform the Economy?
Brands that hop on the smart contract train can discover many bottom-line benefits. Learn about the advantages (and the limitations) of smart contracts.
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