Articles

Tag: web personalization

Why Web Analytics Are More Important Than Ever

Virginia Backaitis | Nov 21, 2017

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.

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Personalization: How Much is Too Much?

David Blankley | Aug 10, 2017

The parents of a good friend of mine run the town fireplace store. The store is incredible, with the largest square footage dedicated to fire that most of us will ever see.

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Let's Get Personal: Content Experts Share Their Advice

Dom Nicastro | Mar 2, 2016

Talk to any personalization technology vendor and chances are you'll hear a beguiling tale of true one-to-one customer experiences made possible by their product’s uncanny ability to serve up the right content to the right person through the right channel at the right time.

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Tag: web personalization

Why Web Analytics Are More Important Than Ever

Personalization: How Much is Too Much?

Let's Get Personal: Content Experts Share Their Advice