Articles
Tag: web experience wem
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Guide the Buyer's Journey with Web Experience Data
Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.
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Oracle Keeps It 'Real Time' In Marketing Cloud Update
Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven program orchestration. Asked why Oracle stands out here, an official told CMSWire that
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Go Big, Go Fast with Short-Term Campaigns
Not too long ago the idea of cloud services as a utility encountered the skepticism of many in IT who had seen too many "Next Big Things" fail to make it beyond the "Next Big Buzzword" stage. Among the skeptics were a number who had themselves led innovation in IT.
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Warby Parker CEO: Great CX Starts With Happy Employees
I wear glasses ... and have always been frustrated by the exorbitant cost of both frames and lenses. So I was happy when I had the chance to meet Neil Blumenthal, co-founder and co-CEO of Warby Parker, a lifestyle brand with a lofty objective: to offer designer eyewear at
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The Millennial Generation is Defining the Web Experience
The millennial generation is rebalancing the relationship between the individual and the organization. The Millennials, also known as Generation Y or the Digital Natives, like to play by their own rules writes Lauren Martin for Elite Daily in September 2014. They are skeptical, particularly about authority and the system.
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Ad Pioneer Jane Maas: We Never Drank Before Noon
Jane Maas is the author of Mad Women, the true story of what it was like to be an advertising women in the sexy, sexist era of Mad Men. She clawed her way up from secretary to copywriter to creative director at Ogilvy & Mather and Wells Rich Greene.
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Should You Open the Twitter DM Door?
Man, do I hate it when I try to direct-message (DM) someone on Twitter, but can't because that person doesn't follow me. First of all, who doesn't follow me? And secondly, why are they so privileged to not get my notes? Alas, there's hope for me. Twitter opened that DM door
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SDL Banks on Data Integration in Latest Update
Digital marketers need tools that make it easy to orchestrate and optimize cross-channel interactions at scale. David Schweer, senior product marketing manager at SDL, provided that current industry snapshot in an interview with CMSWire. It's the foundation of a product update Maidenhead, England-based SDL released today.
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SugarCRM Jumps on Customer Journey Bandwagon
Halfway through the first day of SugarCRM's SugarCon conference, the company announced a new iteration of its platform, Sugar 7.6. Features that seem have impressed the crowd (hat tip to Jeremy Cox, Mitch Lieberman and Brent Leary among many others) include the customer journey mapping and advanced workflow.
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Alcatel-Lucent Helps You Add a 'Phone' to Salesforce
A funny thing happened on Alcatel-Lucent’s way to breaking ground on its Rapport Communications-as-a-Service platform. To the surprise of many, even within the organization, it completed its under-the-radar negotiations with Nokia, in a deal which may bring the caretaker of Bell Labs under the wing of a newly empowered
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Who Leads in Multichannel Campaign Management?
Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management. The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe --
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Don't Let Big Data Keep You Up at Night
Massive amounts of data is zooming around online and through the airwaves -- data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you have to worry about ALL of it. You just need to focus.
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Big Dogs Trail in Forrester's Social Relationship Wave
Some big software players jumped into Forrester Research's hearts for platforms that help digital marketers make the most out of social media. But they're not the leaders. In its Wave for Social Relationship Platforms for this quarter -- targeted at B2C marketers -- the Cambridge, Mass.-based research firm tabbed Oracle and
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The Key to Analytics for the Masses
When organizations discuss how to drive value from big data, they often focus on improving the customer experience through big data analytics. But they face a challenge here: Many of the employees who actually interact with customers are not sophisticated consumers of analytics.
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