Articles
Tag: web experience management
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Born in the Cloud, Crownpeak Is Poised for the Digital Future
Los Angeles-based Crownpeak embraced the cloud before it was cool. From the very beginning it provided cloud-native solutions, which have now developed into what it describes as a cloud-first Digital Experience Management (DXM) platform with native Digital Quality Management (DQM).
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The Line Between Web CMS + Enterprise Social Networks Blur
While conducting research for my yearly enterprise social network update, a trend that had been simmering for a while bubbled to the top: Quite a few enterprise social networking vendors had or were planning to extend their software in ways that make them nearly indistinguishable from web content management solutions.
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Why Your Fantastic Website is a Flop #KenticoConnection
So you’ve got a stellar website design with copy that virtually sings. So why is it such a fantastic flop? “Copywriters and designers are often not the users of a site,” said Vita Janecek, online marketing product owner for Kentico Software.
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Time to Embrace Marketing Automation #KenticoConnection
If you’re like many marketers you’ve probably got a list of tasks you think would improve your website and e-mail marketing. Unfortunately, there just aren’t enough hours in the day to get them done.
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How to Engage the Other 98 Percent of Your Visitors
In today's hyper-competitive environment, many marketers would be happy if 2 percent of their website visitors made a purchase. But what about that other 98 percent? The importance of addressing those potential customers came up repeatedly yesterday during a CMSWire webinar entitled "Be More Agile with Real-Time Insights."
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The One Gift Holiday Shoppers Really Want
The one thing holiday shoppers will be looking for this year is more consistency in their shopping experience. This won't shock savvy marketers with a laser focus on customer-centricity, but a new survey has found 90 percent of shoppers want their experience to be consistent across mobile, desktop and
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Discussion Point: Who'll Win the Digital Marketing Arms Race?
Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry. "Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer.
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In Web Analytics Ranking World, Another Choice Emerges
Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.
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Why SaaS Saw Its Biggest Revenue Gain Since Recession
Software companies led by entrepreneurs with experience in building successful software-as-a-service (SaaS) organizations are thriving. They as much as double revenue growth year-over-year, a new software industry report finds. In other words, those in their second or third rodeos in SaaS software fare well.
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Real Estate Firm Scales Up Its Global Marketing Efforts
By 1985, two years after Gary Keller and Joe Williams set up their first realty office, it was already the largest brokerage in Texas. Today, Keller Williams is going global, raising significant technology challenges in marketing, business process management and governance. At the center of that tornado is Cary Sylvester
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Gartner Rates These 5 Companies Tops in Campaign Management
The four providers selected as the best in Gartner's Magic Quadrant for Multichannel Campaign Management last year made a return appearance and welcomed a new leader in the 2014 report.
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Salesforce1 Mobile App: Better than Dynamics and Siebel?
Salesforce gained an edge over its competitors with its move to mobilize CRM processes. Its new mobile app for the enterprise empowers sales professionals to do “business on the move,” analysts told CMSWire.
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Salesforce Shoots for Facebook-Level Mobile App Success
Facebook does it. Can Salesforce? The company released its new Salesforce1 Mobile App today. The app adds more than 30 new features that Salesforce said will enable users to manage any business process from a mobile device. The new-features launch comes about six months after the CRM provider launched its Salesforce1 platform at its
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Why These Six Web Analytics Providers Lead the Pack
Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to Forrester Research. Forrester named the best of the best in this space in a Wave report released this week. Adobe, AT
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