Articles
Tag: web engagement (page 9)
-
Google Shakes Up Brand Marketing Metrics with Active View Initiative
As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.
Continue reading...
-
Tealeaf CX Mobile Brings Customer Experience, Usability to Mobile
In July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites.
Continue reading...
-
How to Pick the Right Design Agency: Avoiding the Pitfalls
Last week, I wrote about the different types of agencies and consultancies out there and gave a few hints about how to discern between them and what some of their high-level strengths and weaknesses are.
Continue reading...
-
Is it Possible to Standardize Content Reuse? #sxswi
You could argue the ability to easily repurpose content has been fundamental to the success of the Internet. A small percentage of people create new content and then the masses quote, blog and mash it up.
Continue reading...
-
How to Pick the Right Design Agency: The Selection Process
It starts with inspiration. It starts with an idea of something new. Something that people -- users and executives alike -- will love. Whether it is a new or improved online experience, it always starts with one or more inspired individuals.
Continue reading...
-
Shoutlet 5.0: Trigger-based Social Media Management & More
Today, enterprise social management platform, Shoutlet, announced the release of Shoutlet 5.0. Designed to abridge social media for enterprises, the latest version adds three ultra-sophisticated new features and a round of updates to the existing program.
Continue reading...
-
Customer Experience: Web Content Health Lessons from Hospitals
Today's managers of web content are increasingly taking responsibility for a wider array of consumer’s needs. Prospects are engaged at the top end of the sales funnel, nurtured with content through the buying process and further informed once they become customers.
Continue reading...
-
It's Official: SDL Has Acquired Alterian
It's finally official. SDL has publicly announced that is has completed its acquisition of web engagement management provider Alterian. The Official Rumor is True There was no official comment when we first told you that SDL had finally acquired Alterian. This was an offer in the making for
Continue reading...
-
The New Google Analytics: Visitor Flow Report
As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail.
Continue reading...
-
Hippo CMS 7.7 Offers Personalization & Channel Management
Hippo is slated to release the next version of its open source content management system next week. We had a sneak preview and we're going to share what we saw with you. Note: it's all about what the audience needs.
Continue reading...
-
Customer Experience Innovation: A View From The Outside-In
As enterprises search for more robust and targeted solutions from Web CMS providers to manage customer experiences, it is important to consider the customer's perspective.
Continue reading...
-
A Look Back at Customer Experience in 2011
Last December experts from around the globe predicted that 2011 would be all about Customer Experience, and boy was it. As a result we've seen huge shifts in every major area of B2C.
Continue reading...
-
Content Strategy: 3 Predictions for 2012
I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what? My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped. I just have no idea.
Continue reading...
-
Google+ is Not a Social Network, but Facebook Might Still be in Trouble
Like most of the Internet Giant’s social networking efforts, the reception of Google Plus has been up and down. After a long-awaited debut and a surprisingly positive initial reaction, the smoke is clearing away to reveal a growing nugget of doubt.
Continue reading...