Articles
As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.
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In July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites.
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Last week, I wrote about the different types of agencies and consultancies out there and gave a few hints about how to discern between them and what some of their high-level strengths and weaknesses are.
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You could argue the ability to easily repurpose content has been fundamental to the success of the Internet. A small percentage of people create new content and then the masses quote, blog and mash it up.
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It starts with inspiration. It starts with an idea of something new. Something that people -- users and executives alike -- will love. Whether it is a new or improved online experience, it always starts with one or more inspired individuals.
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Today, enterprise social management platform, Shoutlet, announced the release of Shoutlet 5.0. Designed to abridge social media for enterprises, the latest version adds three ultra-sophisticated new features and a round of updates to the existing program.
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Today's managers of web content are increasingly taking responsibility for a wider array of consumer’s needs. Prospects are engaged at the top end of the sales funnel, nurtured with content through the buying process and further informed once they become customers.
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It's finally official. SDL has publicly announced that is has completed its acquisition of web engagement management provider Alterian. The Official Rumor is True There was no official comment when we first told you that SDL had finally acquired Alterian. This was an offer in the making for
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As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail.
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Hippo is slated to release the next version of its open source content management system next week. We had a sneak preview and we're going to share what we saw with you. Note: it's all about what the audience needs.
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As enterprises search for more robust and targeted solutions from Web CMS providers to manage customer experiences, it is important to consider the customer's perspective.
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Last December experts from around the globe predicted that 2011 would be all about Customer Experience, and boy was it. As a result we've seen huge shifts in every major area of B2C.
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I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what? My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped. I just have no idea.
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Like most of the Internet Giant’s social networking efforts, the reception of Google Plus has been up and down. After a long-awaited debut and a surprisingly positive initial reaction, the smoke is clearing away to reveal a growing nugget of doubt.
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