Articles
Companies want to be able to know where you are at all times so they can hit you up with an ad/sale/coupon/offer/message when you are at or near certain locations. Mobile devices make this pretty easy to do -- Foursquare makes it even easier.
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Marketing Automation and Web Experience Management go together like peanut butter and jelly -- or do they? As organizations look every day for better ways to reach customers, some are turning to Marketing Automation to change the face of their brand on all channels.
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According to a recently released report from the Digital Policy Council (DPC), Twitter is becoming a key communication tool for many government officials and their offices. It is a well-known fact that United States President Barack Obama (@barackobama ) has embraced social media and other social tools as a campaign
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In this week's Facebook App of the Week we're looking at Ripe Social, a collection of page design and engagement tools. Facebook fan pages are a key way for companies to reach out and engage with their audience.
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It’s time for the Facebook App of the Week. This week we’re focusing on Offerpop, a social marketing tool. Unlike many other apps that only offer one digital marketing tool -- like an analytics monitor or a page customization tool -- Offerpop is an integrated social marketing application.
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Joomla! continues its rise as one of the most popular Web CMS systems in the world, let alone one of the most popular open source versions. Hitting the 36 million download mark this week, Joomla! will be featured in a graduate level course on content management at the Harvard Extension School
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Have you ever had a moment when you heard something so doomed to fail, so absolutely guaranteed to result in catastrophe, that it made you feel for a split second like you were falling? I’m talking about that Wile E. Coyote-style, floor-falls-away feeling that hits between the moment you
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Advances in an artificial intelligence technique known as deep learning are helping companies like Microsoft and Nuance create powerful speech analytics and voice recognition software at a much quicker pace than ever before.
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The customer has always been king, but social media -- Facebook, Twitter, texts, chat, forums and email -- have profoundly affected customer expectations, giving them more power and influence and changing customer relationship management in ways we could never have imagined even a decade ago.
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Online sales on “Cyber Monday” -- the Monday after Thanksgiving -- were up 30% this year from Cyber Monday 2011, making it the most successful day of mobile shopping in history, according to analysis from IBM. Interestingly, mobile commerce drove much of the increase while social commerce actually decreased
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Content optimization software provider InboundWriter today released an enterprise version of their online application. The software, which initially catered to individual writers, has been updated so it will appeal to larger organizations that publish online content.
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RIM will show off the make-or-break BlackBerry 10 devices at its Jam event next January, with the smartphones launching for sale in stores the following month. No Pressure...
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It’s been a DAM stormy week, at least for some of us on the East Coast. Nevertheless, in digital asset management news: PublishingNOW updates, StrongBox gets together with eMAM, VYRE’s Brand goes 2.4, and open source systems and video assets attract some tips.
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It’s time for the Facebook App of the Week. This week were are concentrating on Survey Monkey, a poll-based app that allows users to post polls and surveys to their fan pages. Through the Survey Monkey Facebook app companies have the opportunity to be even more socially interactive
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