Articles
Tag: web engagement (page 7)
-
How FourSquare Works for Marketers
Companies want to be able to know where you are at all times so they can hit you up with an ad/sale/coupon/offer/message when you are at or near certain locations. Mobile devices make this pretty easy to do -- Foursquare makes it even easier.
Continue reading...
-
CMSWire's February Tweet Jam: Better Web Experiences with Marketing Automation #CXMChat
Marketing Automation and Web Experience Management go together like peanut butter and jelly -- or do they? As organizations look every day for better ways to reach customers, some are turning to Marketing Automation to change the face of their brand on all channels.
Continue reading...
-
More Government Heads Tweeting
According to a recently released report from the Digital Policy Council (DPC), Twitter is becoming a key communication tool for many government officials and their offices. It is a well-known fact that United States President Barack Obama (@barackobama ) has embraced social media and other social tools as a campaign
Continue reading...
-
Facebook App of the Week: Page Design and Engagement with Ripe Social
In this week's Facebook App of the Week we're looking at Ripe Social, a collection of page design and engagement tools. Facebook fan pages are a key way for companies to reach out and engage with their audience.
Continue reading...
-
Facebook App of the Week: Social Marketing with Offerpop
It’s time for the Facebook App of the Week. This week we’re focusing on Offerpop, a social marketing tool. Unlike many other apps that only offer one digital marketing tool -- like an analytics monitor or a page customization tool -- Offerpop is an integrated social marketing application.
Continue reading...
-
Joomla! Hits 36 Million Downloads, Featured in Harvard CMS Course
Joomla! continues its rise as one of the most popular Web CMS systems in the world, let alone one of the most popular open source versions. Hitting the 36 million download mark this week, Joomla! will be featured in a graduate level course on content management at the Harvard Extension
Continue reading...
-
Bad, Very Bad, Awful Ideas - The Canned Social Media Response
Have you ever had a moment when you heard something so doomed to fail, so absolutely guaranteed to result in catastrophe, that it made you feel for a split second like you were falling? I’m talking about that Wile E. Coyote-style, floor-falls-away feeling that hits between the moment you
Continue reading...
-
Deep Learning Aids Speech Analytics, Voice Recognition - Just the Beginning
Advances in an artificial intelligence technique known as deep learning are helping companies like Microsoft and Nuance create powerful speech analytics and voice recognition software at a much quicker pace than ever before.
Continue reading...
-
Putting the Social into Customer Relationship Management
The customer has always been king, but social media -- Facebook, Twitter, texts, chat, forums and email -- have profoundly affected customer expectations, giving them more power and influence and changing customer relationship management in ways we could never have imagined even a decade ago.
Continue reading...
-
Mobile Trumps Social on Cyber Monday
Online sales on “Cyber Monday” -- the Monday after Thanksgiving -- were up 30% this year from Cyber Monday 2011, making it the most successful day of mobile shopping in history, according to analysis from IBM. Interestingly, mobile commerce drove much of the increase while social commerce actually decreased
Continue reading...
-
InboundWriter Introduces Enterprise Version to Hone Online Content
Content optimization software provider InboundWriter today released an enterprise version of their online application. The software, which initially catered to individual writers, has been updated so it will appeal to larger organizations that publish online content.
Continue reading...
-
BlackBerry 10 Devices Going Onsale February 2013
RIM will show off the make-or-break BlackBerry 10 devices at its Jam event next January, with the smartphones launching for sale in stores the following month. No Pressure...
Continue reading...
-
DAM Lowdown: PublishingNOW Updates, The Pro & Cons of Open Source DAM
It’s been a DAM stormy week, at least for some of us on the East Coast. Nevertheless, in digital asset management news: PublishingNOW updates, StrongBox gets together with eMAM, VYRE’s Brand goes 2.4, and open source systems and video assets attract some tips.
Continue reading...
-
Facebook App of the Week: Engaging Your Fans with Survey Monkey
It’s time for the Facebook App of the Week. This week were are concentrating on Survey Monkey, a poll-based app that allows users to post polls and surveys to their fan pages. Through the Survey Monkey Facebook app companies have the opportunity to be even more socially interactive
Continue reading...