Articles
Tag: web engagement (page 6)
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6 Small Steps to Improve the Customer Journey Online
If you thought social media would make the website obsolete, think again. In fact, digital media has only reinforced the need for websites. However, thanks to savvy consumers and users, the demand for better websites has never been greater.
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PaperShare Gives Content Marketing Actionable Analytics
What does content analytics mean to you? It's more than just page views and click throughs. It's also about engagement.
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Gesture Based New York Times App to Debut for Leap Motion
As if news websites weren't already under siege from the flood of mobile devices, now they'll have to contend with gesture controls via the Leap Motion interactive controller, and a New York Times compatible app.
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The Future of Mobile Advertising is Built on Current Trends
Do you know where the mobile advertising industry is headed? If you’re still trying to figure out which way the wind is blowing, you may want to hitch your wagon to Amobee.
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Webtrends Optimize Updated with Streams Real Time Data
Webtrends has updated its Optimize online testing system to include data from its Streams real time analytics package, the company announced at the Internet Retailers Conference in Chicago this week. Precision Targeting + Segment Discovery Optimize was positioned as a strong performer by Forrester in its latest online testing tool report, a category
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Personalization Startup Evergage Brings Web Experience Tuning to the Masses
Personalization online has been a dream of commercial websites since the Internet's rise to prominence 20 years ago, and startup Evergage hopes to bring that Web experience fine tuning to marketers everywhere. Behavioral Targeting Evergage was previously Apptegic, a start up that launched in 2012 and changed its name in
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Sharethrough Mobile Explores the Promise of Native Advertising
Struggling to decide between native ads and banner ads? You may want to consider what a recent eye-tracking study revealed. The study carried out by by Sharethrough and IPG Media Lab showed that native ads are more visually engaging than banner ads.
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ThingLink Release Interactive Image Feature for Facebook
ThingLink is introducing its interactive imaging sharing technology for Facebook users, giving brands one more method of reaching their audience on the social network.
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Forrester: Marketers Need a Customer Journey Strategy
A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey. The report “Fragmented Path-to-Purchase Demands Everywhere Marketing,” says there are four different stages of the customer journey: discover, explore, buy and engage.
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ShareThis Acquires Socialize to Improve In-App Socialization
Content sharing widgets and solutions provider, ShareThis has acquired Socialize, a tool that helps make apps more social. What Does this Acquisition Mean? With more and more people using mobile devices, ShareThis realized that there needed to be a way to capitalize on this -- and Socialize technology may
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Volacci Releases Automatr, a Marketing Automation Solution for WordPress, Drupal
Digital marketing company, Volacci has released Automatr, a marketing automation solution designed for WordPress and Drupal. Automatr: A Customer Focus Marketing automation is becoming an important part of the marketing landscape, as it can simultaneously improve the customer experience and a brand’s reach.
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Real-Time Marketing: Done Well, It's Engaging, But Done Wrong...
Real-time marketing looks to revolutionize the digital marketing industry by increasing engagement. What exactly is it? And can you do it wrong?Take a lesson from the Oscars -- you can.
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New Facebook Tool Targets Audiences in Both an Offline and Online Capacity
Facebook Studio, the social network ’s marketing creativity resource aims to improve how much impact an advertisement can have by offering online and offline targeting capabilities.
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Forrester Report: Change Your Marketing Approach for Generation Z
According to a new report from Forrester, marketers have to change their approach when trying to engage Generation Z. The report, “How to Build Your Brand with Generation Z,” was written by Tracy Stokes, Luca S. Paderni and Alex Hayes.
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