Articles
Tag: web engagement (page 5)
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New InboundWriter Update Gives Context to Your Content Marketing #CMWorld
A successful content marketing strategy accounts for where content will ultimately be published. To effectively gauge how content will perform, it's essential that you understand how it measures up against your competitors as well as leaders in your industry.
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Evolving Content Curation for Marketers #CMWorld
Content Curation isn't new. In fact, it's an element of content strategy that hasn't evolved too much beyond sharing, retweeting and aggregating news. Until now. Trapit, a leading provider of content curation solutions has announced its new Content Curation Center for marketers today at Content Marketing World.
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Social Media Briefs: Hashtags Fail Facebook, Innovate Twitter
Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram.
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Customer Analytics is in the Hands of CMO
Recently we inquired about the role big data plays in marketing. The answers were mixed. Most everyone agrees that big data can definitely impact the customer experience and customer loyalty, but not everyone understands how to make it happen.
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What Role Does Big Data Play in Marketing? [Infographic]
Marketers and big data go together like -- well it depends on who you ask. There's no denying that when used appropriately, analytics can provide marketers with ways to leverage their customers' behaviors to improve how content created and relationships are cultivate.
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Most of Your Customers Aren't That Valuable [Infographic]
If it's all about the customer, why do companies struggle to make them the center of the brand experience? Probably because they're treating their customers like they're all worth the same amount of time and money.
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Got Jobs? Top 15 U.S. Cities for Social Media
Two years ago we examined the blurred lines that existed in job postings for social media managers and community managers. Now, a recent survey shows that social media is declining as a general job title as roles get more specialized to specific platforms. Social Media, Indeed The folks at
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Content Marketing, Now for Brands and Publishers [Infographic]
You may have noticed a recent content marketing trend -- publishers are marketing more like brands and brands are taking a cue from publishers.
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Get More Loyalty, Engagement and Insights In Store with PunchTab
If you have a product in today’s marketplace, it may be hard to control how it gets marketed to customers once it’s in a retail store.
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Content Marketing: 3 Tools for Unique Content Curation and Delivery
Content marketing isn't just about creating content. While many organizations will tell you that content creation is among their biggest marketing challenges, successful content marketing also depends on sharing and curating content. Content, Curation & Collaboration Over the past few years, we've highlighted new curation and content delivery tools.
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Adopting a Data-Driven Marketing Strategy Brings Challenges
Recently, we explored the different ways digital marketers use Twitter. Now, a new survey shows us how marketers are leveraging data and the challenges than can result. More Data, More Challenges According to the Teradata Data Driven Marketing Survey 2013, marketers are relying more and more on and using common,
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Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent
Social media never takes a break, not even as we enter the dog days of summer. Be it LinkedIn, Google or Facebook, this week provided some engaging updates and gives us something to ponder about the future of social search. Get Sponsored LinkedIn announced that Sponsored Updates, which allow
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HootSuite Raises $165 Million to Expand Innovation
Hootsuite has announced that after surpassing 7 million global users and experiencing some rather notable Q2 success, they have secured $165 million in Series B financing.
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How Digital Marketers Engage on Twitter
Do you know how digital marketers engage on Twitter? It may seem like an obvious question, but by now you’ve probably seen your fair share of mishaps and fails to understand that this is a valid inquiry. But answering the question isn't so much about best practices.
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