Articles
Tag: web engagement (page 2)
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Stock Photo Agency Adds Social to Search
Sure a picture is worth a whole lotta words. But how do you find the right picture to use in your marketing? As anyone who has combed the archives of a stock photo site can attest, it isn't easy. But Dreamstime, a stock photography agency based in Brentwood, Tenn.
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Want to Understand Your Customers? Talk to Seth Godin
Seth Godin writes the most popular marketing blog in the world — and he gets customer experience. As he once noted, "The complaining customer doesn't want a refund. He wants a connection, an apology and some understanding.
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gShift Adds Twitter Trend Module to Its Marketing Arsenal
Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.
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3 Basic Business Values of Customer Communities
Online, customer-facing social communities are offering more options and greater complexity than ever before. But what are the core business values to keep in sight? To find out, CMSWire.com spoke to a software vendor and an analyst. Last month, San Mateo, Calif.-based DNN released the latest version of Evoq Social
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A CXM Retrospective: How the Customer Experience Has Evolved
Early on, the idea that marketers needed to make their websites easy to use was an exercise in usability.
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And on Sunday, We Retweet
We know a lot about Twitter. We know how B2B marketers, digital marketers and marketing executives use it. We know some of your followers may be irrelevant. And we know how to optimize the microblogging platform for customer service.
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Content Curation Challenges Persist for Marketers
Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content. A new report sheds light on the challenges marketers face when it comes to creating unique content experiences.
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How Mobile and Social Are Changing Consumer Behaviors [Infographic]
Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper.
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6 in 10 Advertisers Can't Measure the Impact of Digital Video
Do you have the right tools to measure the impact of your video advertising campaign? If you answered no, then you're not alone. BrandAds surveyed more than 100 advertising professionals about the current state of digital video campaign measurement.
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Social Media Briefs: YouTube Outage, Twitter Pulls a Plug, the Secret Lives of Pins
This week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.
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In Digital Experiences, Real Time Service Counts: LivePerson Study
What do customers want in their digital experiences? A new report from real time customer engagement firm LivePerson offers some answers. 6,000 Interviews “The Connecting with Customers Report: A Global Study of the Drivers of a Successful Online Experience ” focused on trends in online behavior and consumer expectations.
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How To Measure the Value of Internal Communications [Infographic]
All month long, we've been investigating the company intranet. We've defined it, considered its relevancy and secrets for strategic success, as well as examined a possible intranet identity crisis. But how do you measure its value — that is, how do you know if your intranet is
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Social Media Briefs: SnapChat Snubs Facebook, Tweets with Images Engage More
This week, social media is like a Bravo TV show — one day a billionaire tycoon wants to own you; the next, you're caught up in a sex scandal. SnapChat: Scandals & Acquisitions This week, SnapChat's founders turned down Facebook's $3 billion offer to buy the photo messaging application.
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How to Optimize Mobile for Holiday Purchases [Infographic]
Only nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher.
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