Articles
Sure a picture is worth a whole lotta words. But how do you find the right picture to use in your marketing? As anyone who has combed the archives of a stock photo site can attest, it isn't easy. But Dreamstime, a stock photography agency based in Brentwood, Tenn.
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Seth Godin writes the most popular marketing blog in the world — and he gets customer experience.
As he once noted, "The complaining customer doesn't want a refund. He wants a connection, an apology and some understanding.
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Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.
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Online, customer-facing social communities are offering more options and greater complexity than ever before. But what are the core business values to keep in sight? To find out, CMSWire.com spoke to a software vendor and an analyst. Last month, San Mateo, Calif.-based DNN released the latest version of Evoq Social
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Early on, the idea that marketers needed to make their websites easy to use was an exercise in usability.
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We know a lot about Twitter. We know how B2B marketers, digital marketers and marketing executives use it. We know some of your followers may be irrelevant. And we know how to optimize the microblogging platform for customer service.
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Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content. A new report sheds light on the challenges marketers face when it comes to creating unique content experiences.
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Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper.
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Do you have the right tools to measure the impact of your video advertising campaign? If you answered no, then you're not alone. BrandAds surveyed more than 100 advertising professionals about the current state of digital video campaign measurement.
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This week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.
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What do customers want in their digital experiences? A new report from real time customer engagement firm LivePerson offers some answers. 6,000 Interviews
“The Connecting with Customers Report: A Global Study of the Drivers of a Successful Online Experience ” focused on trends in online behavior and consumer expectations.
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All month long, we've been investigating the company intranet. We've defined it, considered its relevancy and secrets for strategic success, as well as examined a possible intranet identity crisis. But how do you measure its value — that is, how do you know if your intranet is
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This week, social media is like a Bravo TV show — one day a billionaire tycoon wants to own you; the next, you're caught up in a sex scandal. SnapChat: Scandals & Acquisitions This week, SnapChat's founders turned down Facebook's $3 billion offer to buy the photo messaging application.
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Only nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher.
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