Articles
Tag: web engagement
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Discussion Point: How Can You Solve Your IT Talent Gap?
Consider it a classic Catch-22: Your company has plenty of open IT positions to fill, and too few qualified candidates to fill them. Now what do you do? By all accounts, 2015 will be a spectacular year for IT workers as the unemployment rate continues to plummet, salaries increase and
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1.75B Reasons You Should Redesign Your Website
But there are 1.75 billion more. That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those people have a lot of choices. Responding to Customers Reasons like these drove RCI.com,
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What You Need to Know About Tech Jobs and What They Pay
There are 6,513,236 tech industry jobs in the US, provided by some 452,303 companies. The tech industry's payroll is a nice $654 billion, with the average wage clocking in at $100,355, compared to a $49,611 average private sector wage overall.
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Smaato Promises Mobile Publishers More Control, More Money
Smaato, a company that offers advertising tools for mobile publishers and developers, just launched the Smaato Publisher Platform (SPX), an ad server for mobile publishers.
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Belated Holiday Gifts for E-Marketers: Data Reports
By now, big retailers have dumped the last of their holiday decorations and e-marketers have already started making plans to boost revenue the next time around.
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Companies Desperately Seeking IT Talent
It would be a simple matter, it would seem, to hire a senior developer with Microsoft Dynamics skills. Yet, Kelly Bedrich, the director of IT for the non-profit firm APQC (the American Productivity and Quality Center), has been having difficulties filing the position. He has his theories.
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Do You Really Need a College Degree to Work in IT?
Yahoo CEO Marissa Mayer is known for her insistence on hiring employees with stellar college credentials. She even reportedly turned down actress Gwyneth Paltrow for an editing job with Yahoo for that reason, according to The New York Times. Paltrow is also the author of cookbooks and head of
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Rethink Your Redesign Strategies to Hit Your Targets
The central message of 2014 for digital marketers couldn't be much clearer: give customers the information they need on whatever devices they're using. That theme surfaced again Tuesday in a CMSWire webinar sponsored by Ektron, "Website Redesign: Strategy First, Tactics Second.
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How to Make Boomers, Millennials and Everyone Else Get Along
There are a lot of stereotypes about today's workplaces, including the unsubstantiated notion that you have to be in your 20s to understand today's technologies. But all those misperceptions are taking their toll. All is not well in today’s multi-generational workplace.
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Is Your CRM System Failing You? 4 Ways to Tell
Would you invest in something that has a failure rate of 46 percent? If you've recently acquired a customer relationship management (CRM) system, then whether or not you realize it, that is what you have done.
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Are You Too Old to Work in Tech? IT's Midlife Crisis
IT has the reputation of being a young person's game. Average tech workers are portrayed in media and industry lore as 20-somethings who spent their youth tinkering with code and playing video games.
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Jeffrey Bowman on Demographics, Diversity and Reaching Customers
You don't have to look far to realize the US has changed — and we're not talking about social and mobile. We're talking something far more basic … specifically, the people behind all those emerging technology trends. There's more diversity than ever before, US Census data confirms.
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Gabie Boko: Be Bold, Courageous and Creative
Gabrielle "Gabie" Boko defines leadership as being passionate about an idea that you can change hearts and minds. She thinks almost everyone is an expert in one way or another, and encourages people — especially women — to embrace their inner confidence.
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Dave Ramsey: On Winning, Losing and Getting Personal
What does Seth Godin — who writes the most popular marketing blog in the world — have in common with Dave Ramsey — financial author, radio host, TV personality and motivational speaker? They're two of the three co-hosts of Business Gets Personal, an event this week in New York
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