Articles
No matter how many acronyms get thrown around, a few truths lie at the center of the digital experience: 1. it's complicated, 2. it's about to get more complicated and 3. if you're basing it on anything other than a customer-centric focus, it's back to the drawing board for you.
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Providing a great customer experience -- piece of cake, right? You may think so, as it's been the hot topic for years now, but the reality has been a little more elusive.
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One day in the not too distant future, people will look back and say, “Do you remember when things weren’t connected?” In much the same way that smartphones reshaped not only what we thought possible, but also what we took for granted, the Internet of Things (IoT) will dramatically change
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By the end of the decade, there will be 33 billion devices connected to the Internet, or roughly four connected devices for every living person.
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Business leaders, analysts and consultants are in consensus that customer experience is the core differentiator for just about every company, regardless of market or vertical. Customer experience drives sales, retention, profitability and even shareholder value.
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People often think of the Internet of Things as being about smart thermostats, milk-ordering fridges and cheap beacons. This practical view obscures both the promise and the threat of IoT. IoT is about adding sensors, logic and connectivity to anything imaginable.
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While conducting research for my yearly enterprise social network update, a trend that had been simmering for a while bubbled to the top: Quite a few enterprise social networking vendors had or were planning to extend their software in ways that make them nearly indistinguishable from web content management solutions.
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