Articles
Tag: wave
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How to Personalize Your CXM Strategy
Today's consumers expect a personalized experience — but they're tired of the same boring techniques. Learn how to innovate your CXM approach.
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Slack Connect Opens Chat to External Companies, Intranets Back in Vogue, More News
In this week’s digital workplace roundup Slack takes a step closer to eliminating email, while Forrester research shows intranets are back in fashion.
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Adobe Goes from Forrester Leader to Strong Performer
Recently, Forrester's Wave report gave Adobe what many would consider a demotion in the marketplace. Is it warranted and what can Adobe do to get back on top?
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DX Platform Users Debate Suite or Best-of-Breed
Forrester researchers say the debate between "best-of-breed versus native functionality" in digital experience software is over.
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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. Oracle was a “contender” in 2014
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Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave
Take most of what you've read about ranking enterprise business intelligence (BI) platforms and set it aside. Forrester Research introduced new criteria to select its leaders for its latest Enterprise BI Platforms With Majority On-Premises Deployments Wave.
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Let's Revamp Analyst Reports to Reflect How Businesses Work
Every year, the analysts release their big reports on the state of the (technology of your choice) market, and every year we read these reports. While they reflect a certain dynamics in the market, these reports rarely reflect the struggles and choices businesses working with the software at hand face.
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Adobe Dominates New Forrester Wave for Digital Intelligence Platforms
Forrester named Adobe the only leader and gave it the top rating in all but one of 14 digital intelligence platform capabilities in its new industry report. The Cambridge, Mass.-based research firm introduced its first Forrester Wave for Digital Intelligence Platforms (fee required) last week.
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SAP Hybris, Intershop, Insite Software Lead Forrester's B2B Commerce Wave
Forrester has named SAP Hybris, Intershop and Insite Software as leaders in its industry report on B2B commerce suites. All three companies were named leaders in Forrester's last report in 2015. Two other leaders from that 2015 report — IBM and Oracle — did not keep their top ranking.
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Forrester Analyst: PaaS a ‘Revolution’ for Web Content Management
Platform-as-a-Service (PaaS) has sparked a “revolution” in how web content management (WCM) products are built. According to Forrester Research analyst Mark Grannan, PaaS removes friction from the delivery process by automating infrastructure tasks which allows digital practitioners to focus on content.
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Adobe, Acquia, Episerver Lead New Forrester WCM Wave
Forrester gave top ratings to Adobe, Acquia and Episerver in a just released Wave that emphasizes the cloud and headless deployments, as well as integrations with best-of-breed products. The heavy weighting on headless, modularization, APIs and micro-services strategy pushed Acquia and Episerver into the leaderboard for the first time, where
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Digital Assets: They're Only Useful If You Can Find Them [Video]
Companies can make use of can make much more efficient use of their data by tagging their digital assets appropriately, which enables their users to search on then and categorize them in a more specific way.
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Salesforce Extends Wave Analytics Apps to Financial Services, B2B Marketers
Salesforce wants to put the powers of a data scientist into everyone’s hands — and it's doing so by expanding its Wave Analytics portfolio.
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