Articles
Digging into the CX and digital marketing software news of the week, including Traject's acquisition of Loomly and Walmart's debut of a demand-side platform.
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According to many, Virtual Reality (VR) is set to disrupt the digital workplace, but when?. We asked industry experts what they think.
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Walmart is bringing virtual reality to its employee training, Microsoft makes a final announcement pre-Ignite, Sapho integrates machine learning and more.
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Sara Pollard, senior manager, Digital Strategy and Brand Engagement at Walmart discusses the company's extranet in our latest DW Leaders interview.
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The irony is, Macy’s has been a fervent believer in investing in retail technology for years.
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After a week of rumors, Walmart has confirmed that it is indeed buying Jet.com, an e-commerce site headquartered in Hoboken, N.J, that launched in 2014 with high hopes of competing with Amazon.
That never happened — and the site has been unprofitable since its launch.
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Bargain hunters are plotting their strategies to find the best pre-holiday deals, online and off. Two options to consider: the Apple and Microsoft stores. Each one is offering potential savings of hundreds of dollars on the latest tablets, computers and software. The one-day Apple deals start at 12:01 a.m.
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For us, the signature moment so far for the FutureM Boston show came during the presentation from The Hershey Co.’s digital marketing manager. No, it wasn’t when Reese, the digital Hershey character, appeared for a Skype chat. But that was pretty cool: Reese made a guest appearance at #FutureM this
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Apple's online store and telco sites will probably fall over at approximately 3.01AM EST on Friday as pre-orders go live for Apple's slightly less expensive, but more colorful iPhone variant. However, bargain hunters may want to hold off tapping that Buy button as you could save money elsewhere.
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Retail giant Walmart is traditionally an in-store business, but is lookingt to improve its web presence through the acquisition predictive analytics company Inkiru. Know Your Customer, Increase Business Analytics have proven to be an important tool in the digital marketer's toolbox. This is something that Walmart aims to capitalize on by
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The award for special delivery arguably goes to Santa Claus, but this holiday season delivery may also prove to be the competitive edge for retailers. In this article, I take a look at the latest moves by Walmart and Amazon to extend Santa’s supply chain with same-day delivery.
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