Articles
The majority of companies are ineffective at working customer feedback into corporate decisions. Here's where they go wrong.
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Businesses that balance customer feedback and analytics alongside their product roadmap understand who they are — and who they want to be — as a company.
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Metrics such as lowest cost channel, call handle time and calls per hour still abound. While not inherently bad, they omit one critical thing: the customer.
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Though gathering and sharing data is of vital importance, brands can only actually reduce customer churn if they take action on what they learn.
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Not all feedback is equal, or indeed, useful. When analyzing feedback, you'll want to take a number of factors into account.
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Multiple stakeholders should be involved in developing customer journey maps, but who that means is a matter for debate.
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Obtaining genuine feedback from customers is never easy, and seems to be getting harder to obtain. Here are five ways get more feedback and insight.
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Designed well, conversational AI delivers seamless customer experiences. Designed poorly, conversational AI can result in frustrated customers.
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Voice search is gaining momentum. In fact, a July 2020 report from Perficient, showed that 55% of those polled use voice search.
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Voice of the Customer (VoC) programs can make or break your customer experience programs. Can you gain actionable insights from your VoC?
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Explore the six factors that can facilitate an exceptional customer experience through a brand’s website.
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A new survey explores COVID-19's impact on employees, gauging their feelings on remote work, collaboration and emerging tech trends. Here are the highlights.
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CMSWire's Dom Nicastro explores the $14B planned IPO for customer experience management provider Qualtrics and what it means for the CX market.
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We dig into some common Voice of the Customer templates and how CX practitioners approach collecting their customers' feedback.
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