Articles
Tag: voc (page 9)
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Avoid Churn: A B2B Guide to Voice of the Customer
Customer experience (CX) and Voice of the Customer (VoC) programs are fast-growing segments of a core business strategy for B2B companies. VoC programs work well for B2B enterprises because capturing and acting on customer feedback is critical to understanding the complex decision-making process.
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Aberdeen Group Surveys Companies Best at Listening to the Customer
Via social media and other channels, marketing has become a conversation. But what is the customer saying? A new report from the Aberdeen Group attempts to find out. The report, “Voice of the Customer: Empowered Customers Bring a Wealth of Business Insight,” surveyed 366 businesses about their customer experience management.
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Temkin Group Reports on Rising Importance of B2B Customer Experience
B2B companies looking to create and sustain superior customer experience need to master four competencies -- purposeful leadership, compelling brand values, employee engagement and customer connectedness. A new insight report from Temkin Group, “Best Practices in B2B Customer Experience,” reviews these competencies as well as the rising importance of
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When a Customer Calls: Optimizing the Customer Experience Across All Channels
As we wrap up our month-long focus on the customer life cycle experience, we’re reminded of how conventional methods of customer service have had to shift their goals, pushed by the convenience of social technologies for customers to ask questions, lodge complaints and seek more information from brands.
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Spredfast Adds Bazaarvoice to Improve the Voice of the Customer
Spredfast meet Bazaarvoice. For many of you, this may be the first time you’re hearing either name, but if you’re continually trying to effectively capture the voice of the customer, you may want to remember them.
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Confirmit Launches Updates for Multichannel Engagement
When you think of social media, it used to be Facebook and Twitter that dominated. For many it may still be true, but in the last few years -- heck, months! -- several new social media channels have emerged.
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Do You Listen and Engage With Your Customers? You Should Be
As more and more companies engage their customers across social media platforms, they are realizing that it takes more than a dedicated staff to monitor their online presence. Thanks to Social Media Monitor, an advanced solution released by OpinionLab, companies have a way to capture and analyze consumers’
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Mobile Enterprise: iPhone OS 4 Gets Viable, BlackBerry Goes Social
As more companies capitalize on advancing mobile technology, emergent mobile tech offers both promises and pitfalls. Each week we aim to bring you the top stories affecting mobile in the enterprise. From operating systems to security to mobile collaboration, we’ll be sure to cover it.
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