Articles
Tag: voc 19
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What Do Your Customers Really Think of You?
What do your customers think of you — and more importantly, what are you going to do about it?
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The Virtuous Cycle of Customer Feedback
We need to set a foundation to ensure we can effectively leverage the overwhelming volume of data, draw truly meaningful insights and continuously adapt.
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Voice of the Customer Strategies: Effectively Turning Feedback Into Action
Translating customer feedback into actions that improve CX requires a structured approach to gathering and processing customer feedback.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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How Thoughtful Surveys Generate Valuable Customer Feedback
Poorly-designed surveys waste everyone’s time. Here are some common survey problems and ways to get the most out of your next.
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8 CMOs Discuss What Voice of the Customer Means to Them
We caught up with a number of CMOs to discuss what voice of the customer means to them.
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Drawing a Line Between VoC, Customer Experience and Customer Analytics
The line between VoC, customer experience and customer insights or analytics seems to be blurring: and that weakens the efficacy of all three.
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Not All Customer Feedback Requires Change
While all feedback does deserve a response, you can’t let every customer whim dictate how your business operates.
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Survey Says ... They’re Annoying! Time for a Better Approach
Surveys and other customer experience outreach efforts should bring about better experiences for customers, not annoy or alienate them.
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Not Another @#$&! Survey ...
We have reached a point of survey fatigue.
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