Articles
Tag: visualization
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Want To Optimize Your CX Strategy? Consider These 3 Testing Tactics
You're collecting data from your customers, but is it really helpful? Learn how to get more accurate results to better inform your CX strategy.
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What Is Tableau? How BI Inspires Growth
Tableau, a BI and data visualization tool can help your organization by providing visualizations of the data you are collecting.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows
GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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How to Effectively Use Google Analytics TreeMap Reports
Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills.
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What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
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Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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How Data Visualization Tools Are Making Self-Service Analytics Easier
Why visualization is critical in digital analytics.
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Tibco Brings Formidable Engineering Creds to Enterprise DX
Tibco is still all about the enterprise but as the company acknowledges, the enterprise is changing to look very consumer like.
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Qlik Revs its BI and Analytics Engine #Qonnections
Tableau and Microsoft had better watch their backs because Qlik, the other resident of Gartner’s Business Intelligence and Analytics Platforms Leaders Quadrant, is nipping at their heels.
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Gartner Rates These Companies the Best in Advanced Analytics
Brace yourself: the Gartner analysts who penned this year’s Advanced Analytics Platforms Magic Quadrant (MQ) expect companies that compete using advanced analytics and proprietary algorithms will disrupt entire industries by 2018.
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Birst & Tableau: The BI World May Not Be Dog Eat Dog
No one makes data shine brighter than Tableau. It’s why the BI vendor stands so far above the crowd in Gartner's BI and Analytics Platforms MQ Leaders report. Think of Walt Disney answering some of your most pressing business questions.
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Microsoft's Play to Rule Analytics' 3rd Wave
One billion Excel users may not sleep tonight. It won’t be a problem that keeps them awake, but a new toy. And, get this -- it’s free. Today Microsoft introduces a new Power BI -- a service that helps users bring data in, wring value out and visualize the results.
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