Articles
Hootsuite is integrating with four major social media platforms — a move designed to help marketers engage with consumers on video content.
The Vancouver, British Columbia-based social media management provider launched the integrations with YouTube, Facebook, Twitter and Instagram.
Hootsuite's business model banks on integrations with social media platforms.
Continue reading...
If you have any doubts about the viability — or necessity — of digital asset management (DAM), new estimates about its projected growth should dispel the notion.
The DAM market is estimated to grow from $1.42 billion in 2015 to $5.36 billion by 2020, according to new research from MarketsandMarkets
Continue reading...
Video webcasting will become a core part of enterprise communications strategy for everything from internal training, sales calls and interaction with customers.
That's the conclusion of a survey last month of 230 US employees from Chicago-based West Unified Communications, which provides video conferencing solutions.
Continue reading...
LAS VEGAS — At the Adobe Summit here this week, the message is to make customer experience the priority.
But the concept is more challenging than it may seem in a world where technology has disrupted old ways of connecting and created new pathways that marketers and advertisers are
Continue reading...
Relax. Your favorite real-time messaging app is not going to be displaced. Your desktop phone, though, probably will.
Continue reading...
We’ve all done it. You're sitting there, chatting online with someone, and you fire off a quick sarcastic joke complete with a smiley face. It’s a joke that's worked a thousand times.
And yet this time it upsets the other person.
Continue reading...
After four acquisitions, IBM’s video service repertoire includes open API development, digital and visual analytics and video services management for content providers and distributors.
Continue reading...
If you're still dragging your heels on digital transformation, let me tell you a story.
Back in the mid-1980s, when I was working at a major city daily newspaper, someone brought up the emerging threat from this thing called the Internet.
Almost everyone in the room laughed.
Continue reading...
Remember when Beyoncé sang about being crazy in love? That same euphoria describes the way marketers feel about video ads.
The video ad obsession is the result of an image crazy world. Video increasingly dominates digital media: a Cisco forecast predicts video will account for 80 percent of all
Continue reading...
If you have a business phone line and a business conferencing line, Cisco wants you to sincerely ask yourself why.
Continue reading...
If JPGs and GIFs have killed narrative as the best way to grab consumers’ attention on a digital platform, the next moment in the survival of the marketing fittest will be when video finishes off static images.
Industry soothsayers like Brad Jefferson, founder and CEO of Animoto , are using
Continue reading...
As co-founder and CEO of Geneva, Switzerland-based Jahia Solutions Group, Elie Auvray is on the cutting edge of digital experience (DX).
Continue reading...
Social media platforms and politicians share a common fate: At various times they’re pitted against each other.
For politicians, that time is usually in a debate during an election.
For social media platforms, that occurs when there's a growth in users and features.
The latest social media debate involves YouTube and Facebook.
Continue reading...
Mountain View, Calif.-based Blue Jeans Network has secured $76.5 million in new financing in what widely assumed to be a pre-IPO round.
The start up burst onto the video conferencing and communication scene in 2011 with a cloud-based offering that connects business conference room systems like Cisco and Polycom to
Continue reading...