Articles
Tag: video (page 8)
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Gartner: Brightcove, MediaPlatform, Kaltura, VBrick, Panopto Lead in Enterprise Video
Enterprise video content management system vendors offer different messages and strategies, which creates a "confusing" marketplace, Gartner analysts maintain. The analysts made this observation in the Magic Quadrant for Enterprise Video Content Management, released late last month.
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How to Take Advantage of Video-On-Demand & Keep Viewers Engaged
Over the past 10 years, the video delivery business has undergone a seismic shift: more companies are moving into the over-the-top content (OTT) space as traditional TV services are looking into new ways to grow their businesses.
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Video Killed the Enterprise Productivity Star
I used to love when a substitute teacher walked into my classroom when I was in grammar school, because instead of taking notes about chlorophyll and atoms, we’d get to watch Bill Nye the Science Guy and Reading Rainbow. Students weren’t very productive on substitute teacher days.
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Forrester Rates Brightcove, Kaltura, Vidyard the Online Video Leaders
Marketers should consider alternatives to YouTube and seek video technology that offers self-service, analytics and integration with customer relationship management (CRM) and marketing automation systems, according to Forrester Research. In a new report on online video platforms for sales and marketing, Forrester Analyst Nick Barber noted that YouTube has limitations.
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Atlassian HipChat Gives Amazon Alexa a Voice in Collaboration
Atlassian HipChat is capitalizing on artificial intelligence (AI) through a first-of-its-kind integration with Amazon Echo. Alexa is the artificial intelligence (AI)-based personal assistant that consumers use through the Amazon Echo smart speaker.
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Why B2B Marketers Should Experiment with Live Video
Content marketing is like economics: it’s all about supply and demand. In B2B, the demand for content is steady, while supply is exploding. With more blog posts, infographics and SlideShares created every minute, supply is far exceeding demand.
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OMG Watch This! How to Make Viral Videos
"It went viral" are three of the sweetest words any internet video producer can hear.
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Twitter Monetizes Videos With Amplify Publisher Program
Twitter plans to share ad revenue with video creators who upload their content to the microblogging platform. Through its Amplify Publisher Program, San Francisco-base Twitter will give US video creators multiple new ways to monetize content. According to a blog post by Guy Snir, director of product management at Twitter, the
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Cisco Meeting Server Brings Skype for Business into Video Rooms
When San Jose, Calif-based Cisco closed on its $700 million acquisition of London-based video infrastructure and collaboration software vendor Acano in January, it stated it wanted to "drive video everywhere.
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Panopto Makes Skype Video Searchable, Shareable
Skype for Business continues to attract a lot of love from third-party vendors — including Seattle-based Panopto. With this week's upgrade of its video content management platform, Panopto included Skype for Business integration.
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How to Captivate Your Audience with an Interactive Video Wall
Video walls can be incredibly useful brand marketing tools, wowing customers with larger-than-life experiences that deliver emotional impacts worthy of their size.
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Digital Experience Feels the Need for Internet Speed
When it comes to the world of digital experience, everyone has a need for speed. Consumers want fast customer service, quick access to the information they need, immediate download speeds and overnight shipping — and the list goes on.
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Microsoft Stream Aims to Fuel Enterprise Video Use, Management
Microsoft is inviting users to preview Microsoft Stream, its new video service for business. Microsoft said the product makes it easier for businesses to access and discover video content companywide and "democratizes access to and discovery of video at work.
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Google Buys Anvato For Hi-Spec Video Content Publishing
Every marketer's heard the message — you need more video content and you need it now. Until cloud computing, incorporating video content was difficult and expensive to do. While challenges remain, it’s getting cheaper, with more companies entering the market. The latest contender? Google.
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