Articles
Tag: video advertising
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TubeMogul, YuMe Could Benefit from Ad Budget Shifts
Last week’s successful IPO from Emeryville, Calif.-based TubeMogul, provider of a digital video ad platform, shined the spotlight back on other players in the sector, including Redwood City, Calif.-based competitor YuMe. Both companies are poised to benefit from major brands shifting more of their TV advertising spending to
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Social Media Briefs: Self-Censored Posts, Customized Vine URLs
In the last week before Christmas, social media proved there's no rest for the weary. Vine users can customize their URLs, while Facebook tests out video ads in your news feeds. Facebook Wants to Understand You You knew that Facebook was watching you, but did you know it seriously
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6 in 10 Advertisers Can't Measure the Impact of Digital Video
Do you have the right tools to measure the impact of your video advertising campaign? If you answered no, then you're not alone. BrandAds surveyed more than 100 advertising professionals about the current state of digital video campaign measurement.
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BrightRoll Turns to Equinix for Faster Digital Video Advertising BidTimes
Independent video ad platform BrightRoll is partnering with global interconnection and data center company Equinix to release VideoRTB+, a real time bidding (RTB) solution reduce latency and lower bidding times for online video ads.
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FeedRoom Partners to Share Web Videos Across Social Networks
Last October, The FeedRoom (news, site), a New York-based provider of Web video and digital media solutions, released v4.0 of its Enterprise Video Platform (EVP), which allows users distribute, upload and manage video across the Web. Now, with the phenomenal growth in the use of video in
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The Rise and Fall of Online Advertising in 2009
It will be the best of times and the worst of times. Amidst the 2009 predictions for e-new year, there is a consensus that it will bring both financial ruin and success. Chances are that both will come true. eMarketer released insights of the Internet's plight into the aught nines
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KickApps Adds Video Advertising Support
It was just last month, when KickApps kicked off a video deal with Akamai. Today, the on-demand social media and online video and widget applications provider announced that it has made it “extremely easy” for web publishers to add video advertising to their editorial and user-generated videos using the
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