Articles

Tag: usability (page 8)

  • Web Usability Improves but Remains Costly

    Jakob Nielsen says that "websites are definitely easier to use now than they used to be." That's because in his recent survey of 24 websites, which analyzed users' task outcomes and compared it to data collected from the same sites five years earlier, results showed that web usability has

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  • Website Management: You Can't Automate Everything

    The biggest challenge a website manager has is to understand how humans work, not how content management software or search engines work. I recently did a workshop with a bunch of engineers in the audience. I was explaining the essential need to understand your customers by observing their behavior.

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  • Improving Web CMS Usability: Drupal 7 Needs You

    The Drupal (news, site) team has a lofty goal, one shared by many content management system projects and vendors: to make their CMS the simplest to use. To that end, Leisa Reichelt and Mark Boulton of Mark Boulton Design have been tasked by Dries Buytaert to

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  • Web Content: Simple is Better

    When it comes to website copywriting, design and development, simple is always better. It makes it easier for online visitors to: Answer basic questions, starting with “Am I at the right place?” Absorb and digest key messages Fulfill a desired course of action, e.g. subscribe, purchase, etc.

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  • Web Design: The $300 Million Button

    While Luke Wroblewski was writing his well-received book, Web Form Design: Filling in the Blanks, he asked if I could think of an example where a change in a form's design made a noticeable difference in business. "You mean like $300 million of new revenue?" I responded.

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  • How Web is Different from Print

    Of all the things that make the Web different from print, linking is the most important. Are we tool-making animals or are we animals made by tools? It's an old question.

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  • The Business Case for Deleting Content

    The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website.I recently worked with an organization that had managed to delete a substantial quantity of content from its website. It was not an easy process.

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  • How Reliable is Your Customer Feedback?

    Listening to customers is not enough. You must listen to the right ones. Is the feedback you are getting for your website truly reflective of the needs of the majority of your customers? Too often, websites get feedback that reflects the 'squeaky wheel' syndrome. (The squeaky wheel gets oiled.

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  • Learn the Essentials of Effective Visual Design

    While it's still two weeks away, here's a Webinar that you don't want to miss. Especially, if you've been working to utilize visual design to not just be user-friendly but design-friendly as well. The folks at User Interface Engineering -- a research, training and consulting firm specializing in Web site

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  • Hidden Costs of Self-Service

    A self-service website can only be effective when people can complete the tasks they came to complete. The toll booths on a motorway I regularly use were removed recently. In their place is an automatic system called Eflow that captures your car registration.

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  • How Age Affects Your Time Online

    A while back we reported about a Nielsen Online study that revealed that people are spending more time, as in actual time, reading the news online. We speculated of course as to what this indicated.

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  • Research Update 2008: User Experience and Web 2.0

    If you're looking for an excuse to travel to either Chicago or Amsterdam this November, a seminar at User Experience 2008 is a good excuse to do so. On November 2 in Chicago and November 16 in Amsterdam, Raluca Budiu, a User Experience Specialist with Nielsen Norman Group, presents

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  • Obsessed by Technology

    It's time for a more realistic view of technology. Human input is still useful, and in some situations essential.

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  • Choosing the Right Classification Words

    Climate change or global warming? Pandemic flu or bird flu? Learning or training? Should we choose the 'correct' words or the words people actually use?According to Google, every month an average of 300,000 people search for climate change, while 2.2 million search for global warming.

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