Articles
Tag: usability (page 5)
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WEM: Three Important Benefits of Personas
Next time you have a chance to watch someone reading a map, look for the first thing they do. They'll likely do the exact same thing everyone else does: find themselves on the map.
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Kampyle Collects Words, Not Just Numbers with Feedback Analytics
In the past when we’ve talked about usability testing, we’ve approached it from the perspective of tracking visitors’ behaviors online to help us better understand how customers use a site. But what if you could actually ask each individual a question? That’s what Kampyle aims to do with
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The Mobile Enterprise: The Government Says There's an App for That
This week the mobile enterprise makes it easier for airlines to check you in. While the government says there's an app for that. Airlines Expand Mobile Workforce, Shorten Lines Talk about your ultimate mobile workforce : American Airlines and Delta Air Lines have announced that they plan to expand their
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It's Not What People Say, It's What They Do
Never make management decisions for a website based on opinions. There is often a Jekyll and Hyde difference between what people say and what they do. SIMS is a hugely popular simulation game. They wanted to improve sign up for optional registration for those who had purchased the game.
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Using SharePoint for Your Intranet: Focus on Usability
In 2009, half of the winning intranets, as determined by Jakob Nielsen, used SharePoint, specifically the MOSS platform. SharePoint’s notable popularity is particularly interesting considering that from 2003–2006, the Nielsen’s winning intranets didn't use earlier versions of SharePoint at all. Yet, building a company intranet with SharePoint may limit
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Web Experience: The Customer is a Stranger
The organization is a tribe and the customer is a stranger. That's why it's so hard to be customer-centric. Some years ago, HSBC Hong Kong had what they thought was a reasonably straightforward mortgage inquiry form.
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WEM Perspectives: Why Website Personalization Matters
There is a lot of buzz going on around personalization in the online world -- how to use it, does it matter, won't the visitor be suspicious, etc. From where I stand, personalization matters. Here's why. Offline Personalization is Essential and Normal In the offline world, personalization is everywhere.
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Web Design: The Need for Speed on the Web
Customers crave speed on the Web, and they reward organizations that make things fast and simple. Why is Google successful? Because it delivers better and faster results than its competitors. Google truly understands the customer's need for speed.
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Clicktale: 3 Types of Analytics for Usability Testing
A few weeks ago we took a look at the free tools available for conducting usability testing. While free is always welcome, using free products or services can have limitations. When looking at paid options, however, making a decision can be complicated.
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#gilbanesf Engagement via Findability - Driving Traffic, Improving Conversions
Hadley Reynolds of IDC moderated a wide-ranging discussion of strategies to enhance "findability" on corporate websites at this week's Gilbane Conference in in San Francisco. The discussion bypassed the most commonly-discussed topics such as improving ranking in Google or methods to increase click-through rates.
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Time is (Still) Money: Time for Intranet Leadership (Part 2)
Managers need to focus on making things easy to do. If it's not easy, it often doesn't get done. A couple of years ago I met a manager who had been specifically appointed by the CEO to improve employee morale.
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Perspectives on iPad Usability: No Need for Scaled-up iPhone
Usability expert, Jakob Nielsen has finally reviewed the iPad and offered his perspective of the magical tablet’s usability.
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Demandbase Announces Real-Time Business Identification
Approximately six months ago we discussed the ways Demandbase, a provider of B2B customer acquisition solutions, works to better engage publishers with target audiences and deliver better, relevant advertisements. Today they are launching a new platform called Real-Time ID Service that aims to identify business web traffic, in real time.
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Free Tools for Usability Testing
When we last spoke about usability testing, we introduced the what, why and how of website quality assessment. Though many appreciate the need for usability testing, some may be skeptical about paying for tools.
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