Articles
Tag: usability (page 4)
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WEM: Top Tasks Identification Method Explained
Whenever you get people to vote on a list of tasks, clear trends will quickly emerge. Over the last eight years we have done well over 100 top task identification surveys in six languages with more than 70,000 people participating.
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Web Engagement: Find Out What Customers Really Care About
The top task identification approach helps you separate the chocolates from the salads and discover what customers really want when they come to your website.
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Website Management: Identify Your Users Top 5 Tasks, Get Rid of the Rest
Why do customers come to your website? To find information? Not exactly. They come to complete a task. They are trying to do something. Now ask yourself, have you designed your website around these tasks? The real answer might surprise you.
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Web Optimization: 3 Key Elements of Task Based Website Management
As web managers struggle to improve their websites, it's increasingly clear that standard tools and practices are failing the cause. Here are 3 important guidelines that will pay dividends -- re-shaping how you approach web optimization.
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Web Optimization: The Myth of the 3 Click Rule
The assumption that users must be able to access all content with a maximum of 3 clicks is simply false, and we have the data to prove it. Website, and Intranet, design has matured almost beyond recognition since the early nineties.
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Latest Release of Bitrix Site Manager Focuses on Usability
Bitrix (news, site) aims to shake up the website management market with a new push in usability and ergonomics to create a simpler way to work.
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Web Optimization: Web Management Requires Minimalism
The most important decisions in web management are what you don't do, what you take away from your website rather than put up on it. Recently, while I was in Norway, I met Dag Wigum, the CIO of Schibsted, a Scandinavian media group with a highly successful web presence,
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Emptying the Dishwasher: Making Information Architecture Real for End-Users
Information Architecture (IA) can be confusing and difficult to understand for end-users, but understand it they must. One way to make things less "technical" and more relevant to their daily work experience is to provide an analogy to something everyone knows well, the kitchen.
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How To: Create a Content Strategy Without User Testing
You might not have time or budget for full user testing. Here are three practical ways to get the info you need, quickly and on the cheap. Content strategy begins with what your users want.
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Web Engagement: The Problems with FAQs
Links are signposts. They are promises to the customer. They must tell customers where they are going and what they will get when they get there. The essential problem with the Frequently Asked Question is that it is not useful or helpful.
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Demandbase Expands Real-Time Business ID Service with Personalization
In May, Demandbase (news, site) launched a new platform called Real-Time ID Service, which aimed to identify business web traffic, in real time. Today, they have announced that its Real-Time Identification service has been expanded to deliver personalized and more engaging user experiences for their customers.
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Top 3 Usability Tips for Building Better Blogs, Maximizing Engagement
In 2005, Jakob Nielsen shared what he considered to be the top 10 design mistakes of what was once called the ‘weblog.’ Strikingly, five years later, most (if not all) of them still remain true in the world of the engaged web.
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Optimize Your Website: Usability Tests to Increase Value, Decrease Costs
If ‘Always be Testing” isn’t a mantra of yours, you could be missing out on customers and valuable feedback. Yet, even if you can’t employ comprehensive usability testing, there are many ways that you optimize your website for success. Recently, Marketing Experiments, a research lab specializing in
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ImpressPages Web CMS: Say Goodbye to the Cut and Paste Nightmare
Open source Web CMS, ImpressPages (news, site ), has created a tool to preserve the formatting of your words but get rid of the underlying code that can screw up your pages when cutting and pasting.
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