Articles
Tag: usability (page 3)
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Web Optimization: Where to Get Your Task List From
The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist. I call this list of customer tasks the 'Longlist.' The following longlist sources are specifically for a public website, but the basic
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A New Generation of iPads Gives Way to New Usability Study
According to Jakob Nielsen, iPad user interfaces have improved in the past year. Yet, there is still room for further advancement. The usability expert has now released iPad Usability: Year One, a usability review of the popular tablet device.
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Top Tasks define Your Brand and Reputation
The experience your customers have completing their top tasks has a big influence on what they think of your organization and brand. Let's imagine you've arrived at the website of Hotel XYZ with the intention of booking a bedroom.
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Jared Spool On Creating Intuitive Designs #drupalcon
Today's keynote for DrupalCon 2011 couldn't have been more appropriate. Usability guru Jared Spool spoke on The Unintuitive Nature of Creating Intuitive Designs. Most web CMS s and related technologies struggle with this issue. If you want to do better, read on.
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Learning the Basics of Digital Engagement Strategies
Most of us will admit to playing armchair behavioral psychologists when it comes to understanding our users' online behaviors. But imagine if you really were an actual behavioral psychologist? Recently we sat down with David Nickelson, director of digital engagement, and Giovanni Calabro, vice president of user experience, both of
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A Look Back at Web Engagement in 2010
This year CMSWire closely examined the different ways companies are approaching web engagement management (WEM). From the iPhone to the iPad to mobile browsers, applications and beyond one thing became clear: engagement environments extend far beyond the desktop.
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WEM: 'Tis the Season for the Customer Experience
‘Tis the season for engaging customers. But how do you create an experience that cultivates relationships when time is of the essence? Whether it's holiday specials or a need to increase visitors, fans or customers before the end of the year, the user experience is as important as ever.
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WEM: We Manage What We Can EASILY Measure
The challenge of management is not just measurement. It's measuring the right things. There is an old saying among managers: If you can't measure it you can't manage it.
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New Reports Aim to Improve Usability Standards for Electronic Health Records
When we say health care, it’s pretty much accepted that usability isn’t the first thing that comes to mind. Usability Standards for Effective Heath Information Technology At the beginning of 2010, new privacy and security requirements for health information technology went into effect. Nearly a year later, the National Institute of Standards and Technology (NIST) has
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WEM: The Drawbacks of Talk Aloud Usability Testing
A primary rule of web management is: 'Do as I do, not as I say'. So why do we ask people to say what they're doing during usability tests? About a year ago I listened to a university professor explain concisely how he liked to use a particular website.
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What Are the Real Differences Between Intranet and Internet Sites?
Are Intranets really just simpler versions of their big brother the Internet? In this guest article Patrick Walsh of the BBC argues that intranets need to be thought about much differently -- that is, if you want your project to succeed. I gave a presentation on the Lean Intranet some
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Content Strategy: Solving the Problem of Multiple Audiences
Having multiple audiences on your Web site is a challenge for the entire Web team, including content strategists. How do you determine the varying needs of your multiple audiences and solve their content challenges? Here's my approach. I recently had a strange conversation with a client. It went like this:
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WEM: What Financial Crises Teach Us About Information
There has never been more information in the world, yet the financial crisis that started in 2008 showed that more information does not necessarily lead to better decision making. There can be too much of a good thing.
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The Web Engagement Tag Team: Testing and Personalization
Engagement is all the rage, yet achieving it requires many skills. Key to the deal is the ability to test and refine your content, with a goal of increasing personal relevancy. Companies must engage website visitors on a one-to-one basis by providing personalized, relevant and proven content. By optimizing content
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