Articles
Tag: usability (page 2)
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Customer Experience: Why Do Organizations Lie to Their Customers?
Customers are getting tired of organizations lying to them. So, it's time to stop lying. "As your environmental partner, Oxigen recognize the importance of reducing our carbon footprint and minimizing the impact of our collection on the environment.
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Web Experience: Balancing Simplicity and Complexity
Do people want a simple life? Or do they want the complex life made simple? A few years ago I read an article about the failure of Lively, Google's attempt at creating a virtual world / environment, similar to Second Life. Lively was by all accounts really easy to use.
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Web Experience: Designing for the Obvious, the Boring, the "Of Course"
Making things that are simple and useful is often the result of a lot of boring and tedious work. Getting to the heart of simplicity is about having a real clarity of purpose.
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Web Experience: In Defense of the Committee
The brilliance of the individual and the stupidity of the group or committee is one of the most poisonous ideas in modern society. Scandinavians are very much a consensus-driven people. They discuss a lot. Managers are not supposed to impose their will but rather encourage consensus. What an awful place.
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Is Your Website Fit or Flabby? Do the Analysis [SPONSORED]
The web provides enormous potential for companies today. Tapping into this potential is challenging for those of us who have the task of enhancing and extending our organization's online presence to accommodate major trends such as social and mobile, and to increasingly leverage customer context to deliver more intelligent experiences.
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Web Experience: Beautiful Does Not Always Mean Usable
It's good to make your website or application as beautiful as possible, but not at the expense of usefulness.
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If Web CMS Implementations Fail, Blame the Users #CMSX
If your latest Web CMS project is total disaster, you should definitely blame the users. These careless people probably weren't there to inform your closed door meetings and they probably never did a proper review of your requirements and design specs.
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The Real Reason Why Intranets Aren't Working
A great many of the content and tools for employees are badly designed and managed because management does not respect employee time. For salary-based workers it would seem like the world is going backwards. Longer and longer workweeks are being demanded by employers all in the name of productivity.
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Web Content: The Art of Linking
Linking is the essence of the Web. Web professionals must focus primarily on links, rather than the content or technology. If you're trained as a content professional then you're trained to think about documents, manuals, articles, brochures. You're focused on sentences and paragraphs.
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Customer Experience: The Greatest Period in Human History
The Internet is helping us move towards a more educated, prosperous, healthy and wealthy world. Imagine for a moment a terrible virus was unleashed on the world that caused babies to die at birth.
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Crowdsource Your Way to a Better Website
We’ve definitely seen many uses for crowdsourcing. From designing to human intelligence tasks to collaboration, crowdsourcing has been a reliable method for getting things done on time and under budget, provided you’re engaging the right community.
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StumbleUpon Delivers Half of Traffic, Challenges Marketing Strategies
How do you use Stumbleupon? The discovery engine is reportedly responsible for delivering more than half of all social media referral traffic in the U.S. -- even more than Facebook and Twitter. What does this mean and why should you care? Discover, You Shall Find? The mere mention of a
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Web Engagement: The Power of the Written Word
The Web reflects the return to dominance of the written word. I'm just reading a book on Lenin, having previously finished books on Marx, Stalin and Hitler. More than anything they were writers. They saw that the written word was essential if their ideas were to triumph.
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Web Optimization: Eliminate Task Duplicates
In part four of this series (see part 1, part 2 and part 3 ) I look at the process of eliminating duplicate items from the list of top website tasks.
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