Articles
Tag: upland software
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Snowflake Raises $479M, Upland Acquires Localytics and More CX News
Snowflake raises $479 million in funding, Upland acquires Localytics, Habu launches with 15 million in funding and other CX news.
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Gartner ECM MQ's Challengers, Niche Players and Visionaries
What’s the difference between a Gartner Magic Quadrant (MQ) Leader and Challenger? A Challenger and a Niche Player? A Leader and a Visionary? These may sound like trick questions or something for which you have to do homework. But relax … Gartner did the research and we’ve got the answers.
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How to Get Started in Web Experience Personalization
When we get something else, reactions can range from mild disappointment to utter frustration. Shoppers take their business elsewhere. Click. Click. Gone. This phenomenon has spilled over to B2B marketing, where business buyers expect the same sort of shopping experience that they have in their personal lives.
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Clickability Acquires a Patent for Visitor Testing
Upland Software, a web content management provider for B2B and B2C, has received a patent for its Clickability platform's ability to test web visitor segmentation and profiling. This is the company's fourth patent for its website personalization and targeting solution, called Website Marketing Acceleration (WMA). In the tests covered
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