Articles
Tag: twitter
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The Impact of the Musk Twitter Deal on Social Media Strategies
Should marketers be concerned about the potential impact of the Musk/Twitter acquisition on their social media strategies?
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Twitter's Frankenstein Moment
The company has finally proven its business relevance, but at the cost of frustrated employees, an executive exodus and an unstable share price.
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Evaluating Elon Musk's Plan to Fix Twitter
Alex Roetter, who once ran Twitter engineering, evaluates the feasibility of Musk’s proposals.
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What Happens to Twitter After Elon Musk's Takeover Fails
Stock analysts are pessimistic, but employee discontent and the company's leadership failures are what may ultimately sink Twitter.
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Elon Musk and Twitter’s Business Are on a Collision Course
Elon Musk's desire to return to the more freewheeling days of old puts him in conflict with employees and advertisers alike at Twitter.
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Analyzing the Hybrid Work Strategies of Twitter and Google as They Return to the Office
The latest moves by the two tech giants highlight the differing opinions about how to approach hybrid and distributed work. What's right for your company?
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Play It Again, Sam: Use Clubhouse Replays to Improve Your Social Media Strategies
Clubhouse Replay offers B2B marketers an intriguing mix of benefits that can strengthen engagement of potential customers as they turn to social media.
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What's the Best B2B Social Media Marketing Strategy for Your Brand?
Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right.
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Marketing Messages Must Stand Out in Twitter's 'Sea of Same'
Has your brand fallen into the abyss that is Twitter? Boost your presence with a fresh social media marketing strategy.
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Why Jack Dorsey Went to War With Andreessen Horowitz
Jack Dorsey has been attacking the VC firm Andreessen Horowitz, criticizing its mission statement, calling out its partners and got himself blocked as a result.
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Twitter Buys Messaging Platform Quill, Microsoft and Adobe’s Productivity Partnership and More News
Microsoft and Adobe deepen their productivity partnership, Twitter looks at new offerings with Slack competitor Quill and more digital workplace news.
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What Social Media Trends Will Emerge for 2022?
The rise of AR, social media platforms play catch up to TikTok and more predictions for marketers to watch on social media in the year ahead.
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Uniform Launches Composable DXP, NICE Introduces CX Interactions & More CX News
Uniform launches a composable DXP, NICE introduces CX interactions, and more CX and digital marketing software news.
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Down Periscope: Twitter Discontinues the Livestreaming App
Twitter announced it will shut down the video streaming app Periscope in March 2021.
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