Articles
The problems most businesses face with collaboration platforms has more to do with the underlying business planning than the technology itself.
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Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate.
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Responsible marketing means smarter, targeted marketing that keeps the customer and their pain points always in mind.
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Transparency has been shown to expand happiness, improve trust and significantly increase productivity in organizations. Here's how to get started.
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With new features coming straight out of Microsoft Labs into production I have a question: have they been clinically tested in workplaces?
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Analyzing the last-chance emails leading up to the GDPR deadline through a lens of transparency.
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Almost half of consumers, both B2B and B2C, do not trust brands. Here are 5 ways you can work to improve that stat.
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Transparency in the workplace benefits collaboration, trust and ultimately, productivity
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The very nature of digital and the web leads to transparency. Digital makes it hard to keep secrets, makes it hard to hide. We should embrace transparency because we cannot avoid it.
If digital has taught us anything it is that there is a record kept of almost everything.
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Behind everything we do is a need that wants to be satisfied.
Or so theorized Abraham Maslow, the American psychologist whose motivational theory in psychology argues that while people aim to meet basic needs, they seek to meet successively higher needs in the form of a pyramid.
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Large organizations are facing a crisis of trust. Big is becoming associated with bad.
"What we learned is that brand authenticity — particularly around 'trust' — is key, not just being omnipresent/big,” Sanford C. Bernstein was quoted by AdAge in December 2015.
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Everywhere we look we see corrupt, greedy, out-of-touch leadership. As customers become better and better informed, this narcissistic leadership is ushering in an era of deep distrust. That will have significant implications for design thinking.
The Irish Farmers Association (IFA) has had a long and successful history.
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Paul Voss is an ethics expert
To understand the gist of his message, just think about those drunk driving Public Service Announcements you see on TV nowadays. If you drive drunk, the commercials warn, you'll get caught.
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