Articles
Meta upgrades its No Language Left Behind AI model, EU data transfer woes, cloud computing continues to grow and more news.
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Without a high cultural IQ, it's easy for international marketing to go wrong.
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Understanding the different offerings of language translation companies and how they apply to specific types of marketing messages is key to success.
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With advances in machine learning and neural machine translation marketers may be wondering if this technology is ready to drive marketing initiatives.
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For those with native speakers in their organization it can be tempting to have them go through the vendor bought translations, but experts advise caution.
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As brands go global, content needs to be in different languages but translation by people is expensive and machine translation can make embarrassing mistakes.
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A global mindset is the ability to adjust to different environments and cultures internationally.
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Turn translated websites from cost-centers into a profit drivers.
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Develop global content strategies to be a leader in digital innovation and customer experiences globally.
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Enterprise search already poses enough challenges. Add in multilingual search, and the challenges only grow
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To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live.
In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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The best translation management systems (TMS) find the perfect balance between function, features and performance.
Independent market research company Common Sense Advisory (CSA Research) released a guide for businesses in the market for a new TMS. The guide breaks down TMS evaluation into five main functional areas: management, workflows, platforms,
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PALO ALTO, Calif. - Taking a brand international can be tricky. Things can quickly deteriorate unless a company carefully translates the names of its products, marketing content and key materials on its website.
SDL is charging into that challenge head-on through two new initiatives announced here yesterday during SDL Connect,
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Marketing strategy is undergoing a seismic shift away from the product-focused pitches of outbound marketing and toward an improved inbound marketing experience.
Building brand loyalty is more than making a sale, it’s about establishing a relationship.
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