Articles
Tag: traffic
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No-Click Search Results: An SEO Debate Continues
The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines.
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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Getting Traffic and Leads Is Harder Than Ever, Though Not Impossible
Nearly seven in 10 marketers rate generating traffic and leads as their biggest challenge, according to HubSpot's 2016 State of Inbound Report. It’s an ironic predicament, considering that people today consume more content than generations past thanks to the web and the growth of smart devices.
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How to Lift the Veil of a Ghost Site
You’ve heard the claims: up to a third of all web traffic is suspicious and it is costing advertisers and publishers billions of dollars. You’ve also probably asked yourself a couple of questions.
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How Publishers Can Tweak Twitter and Engage Readers
There is no secret sauce for digital publishers looking to improve their performance on Twitter. But it’s important for them to try, according to new research from Parse.ly, provider of an analytics platform for publishers. Twitter drives a median 8.
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Counterproductive Search Engine Optimization
If search engine optimization brings the wrong customers to the wrong pages then everybody loses. A while ago I wanted to buy a desk phone. I searched for “desk phones” and one of the results that came up was Viking Direct.
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StumbleUpon Delivers Half of Traffic, Challenges Marketing Strategies
How do you use Stumbleupon? The discovery engine is reportedly responsible for delivering more than half of all social media referral traffic in the U.S. -- even more than Facebook and Twitter. What does this mean and why should you care? Discover, You Shall Find? The mere mention of a
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StumbleUpon Beats Facebook for Sent Traffic
Web discovery site StumbleUpon (news, site ) is generating more traffic for other websites than the mighty Facebook. Seeing Big Social Numbers Promising to "bring the good stuff to you," StumbleUpon is doing major numbers in directing traffic to American sites.
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iPad Accounts for 97% of US Tablet Traffic; What Next for Its Rivals?
Many have tried, all have failed to usurp the iPad from its iconic status as the tablet to own. Where next for the Apple (news, site) challengers? For Whom the Bell Tolls? Around the world, the iPad still commands 89% of tablet web traffic, according to a
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We Love Content Strategy! Here's Why! #confab
I think I finally understand what Woodstock must have been like. Being at ConFab 2011, The Content Strategy Conference, hosted by BrainTraffic, is like a big warm content strategy hug.
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Demandbase Expands Real-Time Business ID Service with Personalization
In May, Demandbase (news, site) launched a new platform called Real-Time ID Service, which aimed to identify business web traffic, in real time. Today, they have announced that its Real-Time Identification service has been expanded to deliver personalized and more engaging user experiences for their customers.
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Demandbase Announces Real-Time Business Identification
Approximately six months ago we discussed the ways Demandbase, a provider of B2B customer acquisition solutions, works to better engage publishers with target audiences and deliver better, relevant advertisements. Today they are launching a new platform called Real-Time ID Service that aims to identify business web traffic, in real time.
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Search Engines Catching up to Social Media in Links to Online Video
The people have spoken and what they have told us is that they love online video.
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Online Content Weighs Heavily in Users' Sentiments
Online content rules! According to a four-year study conducted by Nielsen/NetRatings, Internet users spend nearly half their time viewing news or entertainment content, surpassing other online activities such as e-mailing, shopping or searching for information.The study, released by the Online Publishers Association, tracked a 37 percent increase in amount of
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