Articles
Tag: tom wentworth (page 3)
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Brands Take the Reins from Retail
I’m an Apple fanboy. In Search of the Perfect Brand Experience Apple goes to great lengths to keep me passionate and engaged. It hit me on a recent trip to the Apple Store to buy an iPhone 5s (no, not the gold version).
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Acquia: Just Another Cloud Hosting Provider? Think Again
Some say Acquia is just another cloud infrastructure provider. Some question its position on analysts' lists for WCM software when they don't actually sell any. But with Drupal as its underlying web content management platform, Acquia has big plans, and everyone should be paying attention.
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Think Customers, not Channels
Marketing is broken. We organize our marketing teams around channels: digital, email, social media, mobile, retail and other areas. Each team is assigned a budget, and their success measured.
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A Common Misconception about Customer Experience Management
Customer Experience Management (CXM) is important to all businesses, there is no argument there.
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Mobile First, Converting Big Data with Ektron, Data Conversion Laboratory #gilbane
On our last day at Gilbane Boston 2011, we learned how to work together better to achieve better results and innovation. Remarkably, much of the conference emphasized people processes rather technology to improve the way projects are streamlined, websites are built and content strategies are aligned.
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WEM: Adding Social Networks to Your Cross-Channel Marketing Mix
Buyers no longer follow a linear process when making purchase decisions. The traditional sales funnel has become more like a plate of spaghetti -- with twists and turns throughout the website and different paths for mobile devices, print, contact centers, and now, social networks.
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