Articles
Tag: tom wentworth (page 2)
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3 Focuses for Mobile in the Year Ahead
Where should we start? Mobile. On Cyber Monday, we saw an increase in sales via mobile devices -- with almost a quarter of all sales stemming from mobile.
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Marketer, Meet Commerce Expert
We've established the importance of a strong collaborative relationship between marketing and IT. As we approach 2015, it's time to highlight another relationship that will become equally important in the year ahead: a strong partnership between marketing and commerce teams.
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Location Data Fuels the Future of Marketing
It's being called “hyper-local” data, and it’s an exciting asset for digital marketers. Everyone from Facebook to Comcast is trying to get a piece of the hyper-local pie in order to make their messages, ads and information more individually relevant for consumers.
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Don't Skip the Proof Of Concept
Unfortunately, sometimes major technology purchases go unvetted and buyer’s remorse sets in hard, evident in the state of Oregon’s recent lawsuit (pdf) against Oracle for the failed deployment of its Cover Oregon healthcare exchange website.
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Keeping Marketing Up with the Speed of Innovation
From Google glass, to smart thermostats, self driving cars and beyond, digital innovation is on the move. The iPhone was introduced seven years ago, and today we’re predicting a thirty fold increase in Internet connected physical devices in the next seven years.
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What Television Can Teach Us About Digital Innovation
On June 25, Aereo lost a huge battle in the Supreme Court which pitted established broadcast networks against the online streaming start-up. A quick recap: Aereo is a company that lets consumers stream live TV over the internet. The Supreme Court shut them down for copyright infringement, saying Aereo antennas
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How To Cope With Anonymous Site Visitors
Digital channels are the best way to expand your customer base and reach new audiences in an instant. And we know that personalized marketing messages increase conversions via digital.
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It's Time for Digital Transformation
Netflix killed Blockbuster. Amazon killed Borders. The iPhone killed Polaroid. Digital innovation is no longer just a way to differentiate against your competitors, it is a fundamental disruption to everything in modern business, transforming how we market, sell and support our customers.
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Get Serious About Your Brand's Mobile Presence
Mobile gives brands a significant opportunity to reach consumers on the go, but many haven’t been able to figure out the right way to deliver a quality mobile experience.
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The Golden Age of Marketing
The Mad Men era of marketing has given way to Math Men -- marketers who approach brand messages with growth hacking strategies revolved around data and technology.
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A Primer on CMO, CIO Collaboration
The lines between the CIO and CMO are blurring as the two roles become increasingly intertwined, led by marketing’s move to focus more around technology and great digital experiences.
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Big Data and Your Post Holiday Pounds
Losing weight and getting fit are among the top five most popular New Year’s Resolutions every year. But resolutions tend to wear out by spring and many people struggle to keep up the energy, enthusiasm and motivation to stick to their goals.
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Top 5 Marketing Tech Predictions for 2014
Technology adoption has become a competitive differentiator for CMOs who strive to out-innovate their competitors. There is so much opportunity for brands to strengthen consumer engagement through their digital channels.
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Breaking Bad Habits in IT: Avoid the Suite Trap
It’s time to break some bad habits. Fifteen years ago, CIOs bought into expensive technology suites that offered a “one stop shop” for every digital project on their agenda. These suites consolidated a range of applications into one package, offered by a large vendor like Oracle, SAP or IBM.
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