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Tag: tom murphy (page 4)

Discussion Point: Does Marketing Automation Enhance CX?

Tom Murphy | Jun 16, 2014

The terms "marketing automation" and "customer experience" trip off the tongue of the modern marketer with increasing frequency. But it's not always clear how the former enhances the latter. We took that question to several marketing practitioners who were in San Francisco for last week's Innovate conference, which focused

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Say What? Why Sentiment Analysis Continues to Fail Digital Marketers

Tom Murphy | Jan 8, 2014

Technology can help filter the mighty river of unstructured data flowing into your company’s marketing department, especially from sources like social media.

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Tag: tom murphy (page 4)

Discussion Point: Does Marketing Automation Enhance CX?

Say What? Why Sentiment Analysis Continues to Fail Digital Marketers