Articles
Tag: tom murphy (page 3)
-
Oracle has Finally Figured Out the Cloud #OOW14
It was just six years ago that Larry Ellison famously dissed cloud computing at an analyst conference. But this year's Oracle Open World is all about the cloud and Oracle today made sure all 60,000 attendees knew it. Ellison himself, now executive chairman and CTO of the Redwood Shores, Calif.
Continue reading...
-
Razorfish Exec Shares Tips on Data-Driven Marketing
What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing. In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based
Continue reading...
-
Verint Marketing Exec Calls Kana Acquisition a Game Changer
Acquisitions in the customer experience arena are reshaping marketing communications as consumers grow more powerful, more demanding. Consistency in communication across all channels is now a key factor in satisfying individual customers.
Continue reading...
-
Marketing Budgets Rise, CMO Tenure Falls
Two studies from IDC's marketing group provided mixed messages for CMOs. First, the good news. A survey of 101 large technology companies showed that they expect to increase their marketing budgets by 3.5 percent this year, nearly matching the 3.7 percent growth they expect in sales.
Continue reading...
-
Alfresco Aims Higher as it Launches v5 #AlfrescoSummit
When you say open source and enterprise content management in the same breath, most practitioners probably think of small and medium businesses rather than global enterprises. With today's launch of version 5 of its core ECM product, it appears Alfresco is out to change that.
Continue reading...
-
Kana Blends Analytics Into Its Customer Engagement Suite #Connect2014
Since Verint bought KANA earlier this year for $514 million, the question has been how the business analytics company would blend KANA's customer experience services into its suite of employee services.
Continue reading...
-
Larry Ellison (Finally) Steps Aside as Oracle's CEO
He's giving up the chief executive title, and it will take two execs to replace him. Oracle said today that its directors appointed him to the position of chief technology officer as well as executive chairman of the board.
Continue reading...
-
How to Ensure Success in Your Customer's Journey
You wouldn't climb the highest mountain without a guide or take up parachuting without an instructor.
Continue reading...
-
Three CX Consultants Share Strategies in 'Connect'
As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.
Continue reading...
-
Sitecore Symposium Briefs: Customer Metrics Lacking #SYMNA
While most of the headlines at the Sitecore Symposium focused on features in version 8, that wasn't the only news.
Continue reading...
-
Sitecore Takes on the Competition with Version 8 #SYMNA
With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers. Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.
Continue reading...
-
Coveo Offers Free Search for Sitecore Customers #SYMNA
Sitecore clients got more than a bag full of tchotchkes at the company's conference in Las Vegas today as Coveo announced a free version of its enterprise search engine for Sitecore's 4,000 customers.
Continue reading...
-
Sitecore Pulls It Together for Vegas Debut #SYMNA
Often overshadowed by other marketing clouds, Sitecore will enjoy its day in the Las Vegas sun next week when it unveils a major update to its customer experience management platform.
Continue reading...
-
Oracle Builds a New Station on its Social Route
Social business tools promise to help us to share, explore, discuss and advance ideas in a fun, collaborative way. But it's not always like that. Often, the social community turns into commodity, as CMSWire Writer Carrie Basham Young pointed out recently.
Continue reading...
Displaying 29-42 of 44