Articles
Tag: tom murphy (page 2)
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A Signpost on the Road to Marketing Automation
As technologies mature, two nice things typically happen: the price falls and capabilities rise. Soon almost everyone can take advantage of it. Consider cell phones. They were expensive, bulky status symbols when first marketed, but 4.55 billion people will use better, cheaper phones this year, according to eMarketer. Computers?
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Leveraging TagMan's Technology, Ensighten Launches 'Attribution'
Ensighten today released a new product called Attribution that is designed to make that easier while reducing spending when integrated with Ensighten's Manage and Agile Marketing Platform. “Ensighten’s closed loop approach is unique in the marketplace,” Josh Manion, Ensighten's founder and CEO said in a statement.
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The Next Phase of Collaboration: Getting the Job Done
While many companies struggle to adopt social business practices, others have found ways to generate real business results through collaboration. The difference often comes down to a structured approach to social business that was explored yesterday in a CMSWire webinar featuring Jim Lundy, CEO and lead analyst for Aragon Research,
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IDC Predicts Big Changes, Fast Growth in Digital Marketing
IDC expects the global market for enterprise marketing software to soar to $32.3 billion by 2018 -- a jump of more than 50 percent. But it won't come easy.
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Salesforce Shares Its Marketing Vision #DF14
Matteo Sala, a developer and analyst from Italy, strolled away from Salesforce.com's Marketing Cloud presentation at Dreamforce today liking what he saw. "The marketing cloud is very exciting. Journey Map is very interesting," said Sala, already a customer of the Salesforce Sales and Service clouds.
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Salesforce Catches the Wave to Customer Success #DF14
There aren't many CEOs who'd hire the Beach Boys to break into "Good Vibrations" in the middle of a keynote address. Then again, there aren't any technology evangelists quite like Marc Benioff. After spending an hour promoting the charitable efforts of Salesforce.
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Forrester Analysts Focus on Adaptive Intelligence #DF14
It's no secret in the age of customer-centricity that marketers need to leverage data to enhance service levels. So how's that going? Not that well, it seems. Two principal analysts for Forrester Research shared their insights today at Dreamforce in San Francisco.
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Computing Moves from Personal to Intimate #DF14
It's hard to say which is more disruptive in San Francisco today: tearing up downtown streets for a new cross-town subway or Dreamforce, the tech conference that has added 135,000 pedestrians to the scene. Both represent changes that will affect community members and businesses on a broad scale.
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Discussion Point: Who'll Win the Digital Marketing Arms Race?
Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry. "Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer.
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Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14
Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success.
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Jim Lundy: Driving Value from Social Business Networks
It's been years since companies began adding in-house social networks to enhance collaboration among employees. Now it's time to get real business value out of them. Until recently, many companies have struggled to get their employees to supplement their email and IMs by engaging in conversations with geographically-dispersed coworkers.
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What CX Experts Learned This Week #OOW14
After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales.
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Ellison Does His Own Demos, Loves His New Job #OOW14
It was classic Larry Ellison on stage, part brilliant computer scientist, part hammy comedian, always entertaining. Oracle OpenWorld, his company's mammoth annual convention that virtually shuts down the heart of San Francisco's SoMa district, will continue through tomorrow.
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Oracle Seeds BlueKai into its Cloud #OOW14
Oracle's multibillion-dollar buying spree of marketing technology companies bore new fruit today as it announced the integration of its BlueKai data management platform with Eloqua's marketing automation tools. The move allows the use of anonymized data from Eloqua with the analytical tools in BlueKai.
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