Articles
Tag: tom murphy
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IDC: Your Customer Experience Cup Is Just Half Full
A month after IDC warned companies about the tough challenges in improving customer experience, a new survey by the research firm shows little more than half the firms are even trying.
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Too Much Information: Managing Distractions in the Workplace
Sure it's OK to check Facebook or send a personal text while at work. That is, if you can find the time between keeping up on Yammer, collaborating over Skype and shoveling through the 125 emails the average office worker receives daily.
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A Slimmer SDL Takes on the CXM Gorillas
Sometimes less is more, as SDL claimed yesterday when it chopped its customer experience (CX) suite down to four parts from seven while boasting it now has the only global-ready CX suite. SDL's Customer Experience Cloud V2.0 consists of Digital Experience, Knowledge Center, Customer Analytics and Language.
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TigerText Expands Its Secure Texting for the Enterprise
Today, TigerText expanded its enterprise-grade texting service, hoping to add to the 5,000 healthcare facilities that already use its secure cloud-based network. The five-year-old company also has its eye on expansion into the financial services and government sectors, which face comparable challenges in controlling the information shared by workers.
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A Sneak Peek Into Information Governance's Future
Information governance is slowly moving beyond its traditional image as a center of risks and costs as it evolves into a technology practice that delivers added value for companies. That was one of the themes yesterday in a CMSWire Webinar, "Real Customer Successes: Business Transformation with Information Governance."
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Adobe Promises 'Software Change is Good' #EVOLVE14
You commit to a new software platform for your business. You migrate your content. You customize solutions to support it. And then the vendor makes some big changes. Sound familiar? Today, users of the Adobe Experience Manager (AEM) got a glimpse into how that happens from Adobe group product manager
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Why Digital Marketing is Like Hockey #EVOLVE14
Entrepreneur Ira Lessack kicked off the annual Adobe Experience Manager (AEM) conference by posing an interesting question to a panel of experts.
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SDL Will Consolidate Its Marketing Cloud in 2015
At a time when its larger rivals are building up their marketing clouds, SDL is planning to consolidate its cloud in January to just four product groups from the current seven.
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7 Ways to Blend Content and Commerce to Boost Sales
Most marketers know the best way to increase sales is by sending the right message to the right customer at the right time. Yesterday, a CMSWire webinar explained how to do that by following seven strategies.
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AEM Users Ask Adobe for Quicker Integration #EVOLVE14
While AEM customers all use the same cross-channel content management system, some attendees are grumbling about the pace with which Adobe is integrating AEM with the five other areas of its high-profile marketing cloud -- analytics, campaign, media optimizer, social and target. The conference, sponsored by Adobe but produced
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Kana Adds a Social Network to Its Call Center Toolbox
Kana, the customer service software company acquired earlier this year by Verint, claims it is making that job a little easier by adding an internal social network into the 2014 version of its flagship contact center software, Kana Enterprise, which rolled out today.
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Tibco Launches New Data Tools #TibcoNow
Tibco isn't sitting on the sidelines while waiting for its $4.3 billion takeover to close. The company today announced new data tools designed to help it remain competitive. At its annual Tibco Now conference in San Francisco, Tibco freshened its vision for business analytics with plans for updates for Spotfire and
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Leverage Data-Driven Marketing to Measure Business Impact
As the growing reliance on data reshapes marketing, many CMOs wonder which metrics to collect and how to use them to boost company profits. There's a secret to that. In fact, there are four. Heidi Bullock, vice president of demand generation at Marketo, outlined those yesterday in a CMSWire webinar
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Facebook Flexes Its Mobile Muscle, Lifts Profit 90%
If there were any doubts about Facebook's momentum after Twitter's disappointing financial outlook, they vanished yesterday when the social network exceeded earnings expectations with a third-quarter profit that jumped 90 percent from a year ago. Marketers found a lot to like in Facebook's quarterly report.
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