Articles
Tag: tjeerd brenninkmeijer
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10 Factors to Consider When Choosing a Web CMS
You have to juggle a lot of different factors when choosing a new web CMS. Here are 10 to keep in mind.
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Digital Experience in 2018: 5 Trends
Voice interfaces, artificial intelligence, a focus on protecting customer data, and open technology stacks will help change the digital experience this year.
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From Web CMS to DX Platforms: The Evolution of Content Management
Content management systems have evolved from CMS tools to WEM systems to DX platforms. How do you choose which one is right for you?
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Disrupting Authoring: The Oldest Trick in the Web CMS Book
When an industry has been around for decades, it naturally goes through waves of change. As content management grew from a way to manage static sites to the backbone of the whole enterprise experience, it’s evolved with market needs.
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Headless, But Not Brainless Web CMS
With the rising buzz of headless CMS, comes the rising misunderstanding that CMS systems must fall into one of two categories: fully headless systems that require a from-scratch build for every new touchpoint, or page-based systems that are locked into desktop websites. This, of course, just isn’t true.
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Ecommerce Innovation Builds Your Competitive Advantage
Ecommerce companies are jumping into strategies pioneered by the content industry to differentiate themselves from the competition. As I discussed in my previous post, we’re seeing tried-and-true tactics from the content side, such as consistent customer journeys and omnichannel content re-use, permeating the ecommerce world.
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It's Content's Turn to Lead Ecommerce Innovation
Over the last few years, the general (and accurate, in my opinion) consensus was that the ecommerce market steered the innovation path of enterprise technology.
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How Machine Learning Transforms Digital Experience, One Industry at a Time
Machine learning is steadily making its way into the business world, especially in the area of digital experience. The CMS industry is jumping headfirst into this technology with the aim of providing smart content to drive contextual experiences. As Forrester’s recent industry overview said, “The web CMS market is changing
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Is Customer Centricity Actual or Aspirational?
In the last 10 years, we’ve metamorphosed into a smartphone-obsessed, social-media-loving, digital-dependent society. Software vendors and marketers alike have tried to keep up — to digitally transform like their customers and, moreover, embrace more customer driven strategies. But they’re not there yet — according to analysts including Brian Solis.
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Look to Legos for DX Platform Agility Tips
Agility is a hot word in business today, with businesses competing on how quickly they can adapt to the ever-changing customer needs of their industry.
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Buying a Digital Experience Solution? Know Which Cloud You're Choosing
Many people view "the cloud" as synonymous with speed, innovation and scalability and industries across verticals are adopting cloud solutions.
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Get Ready for Predictive Content Analytics
Using advanced customer analytics — and especially predictive analytics — to improve the ROI of a digital environment is a promised land that many businesses strive for but few have reached successfully.
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Close Your E-Commerce Sales with Content
E-commerce has become essential in the last few years for businesses that sell just about anything. Secure payment providers, peer review systems and lots of practice caused customers to transition from cautiously testing the waters with online shopping, to e-commerce being just another shopping channel — and sometimes the preferred one.
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Web Content Management Fuels Your Digital Transformation
The term "digital transformation" gets thrown around a lot these days — as in “we’re transforming our go-to-market strategy to digital" or “we’re a ‘digital-first’ company now.” “Transformation” suggests that the business wants to evolve in a major way.
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