Articles
The days of depending on opaque data sources and marketing to individuals without their consent is no longer accepted.
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Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers.
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Shifting to a first-party data collection strategy won't come easy, but it's the right move for marketers to make now.
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Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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There’s no getting around it: Intent data is complex.
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How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.
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Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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Digging into the CX and digital marketing software news of the week, including Traject's acquisition of Loomly and Walmart's debut of a demand-side platform.
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The death of cookies is a blessing in disguise. It might just be the nudge you need to restructure your marketing data acquisition and analytics strategy.
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The economic rebound will present similar challenges to the shutdown, making data teams question whether they have the correct data for marketing needs.
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Most marketers have relied on third-party cookies to fuel their acquisition funnel but now they are are finding better ways to personalize content.
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The demise of third-party cookies is neither sudden nor of recent origin. Marketers need to act now to forge a new path.
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Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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