Articles
Tag: third party data
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The State of Digital Customer Experience: Where We're Headed
The days of depending on opaque data sources and marketing to individuals without their consent is no longer accepted.
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What Does Marketing Look Like Without Third-Party Cookies?
Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers.
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Marketers Should Prepare to Abandon Third-Party Data Now
Shifting to a first-party data collection strategy won't come easy, but it's the right move for marketers to make now.
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Firefox Rolls Out Total Cookie Protection
Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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Understanding the Newest Developments Impacting Marketing Personalization Efforts
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
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Enhancing Your One-to-One Personalization Efforts
How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.
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Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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Traject Acquires Loomly, Walmart Debuts Demand-Side Platform and More CX News
Digging into the CX and digital marketing software news of the week, including Traject's acquisition of Loomly and Walmart's debut of a demand-side platform.
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Hands Out of the Cookie Jar: What the End of Cookies Means for You
The death of cookies is a blessing in disguise. It might just be the nudge you need to restructure your marketing data acquisition and analytics strategy.
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As the Economy Recovers, Do You Have the Right Data to Ride the Wave?
The economic rebound will present similar challenges to the shutdown, making data teams question whether they have the correct data for marketing needs.
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How Marketers Can Innovate Without Third-Party Cookies
Most marketers have relied on third-party cookies to fuel their acquisition funnel but now they are are finding better ways to personalize content.
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Now You See Me, Now You Don’t: Navigating the Cookie-less World
The demise of third-party cookies is neither sudden nor of recent origin. Marketers need to act now to forge a new path.
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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