Articles
Tag: third party cookies
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What Does Marketing Look Like Without Third-Party Cookies?
Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers.
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Bracing for a Cookieless Future and the Age of the Self-Service Buyer
How will marketers brace themselves for the eventuality of a time when third-party cookies will no longer exist?
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5 Targeting Recommendations for a Post-Cookie World
Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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What Marketers Should Know About Consumer Data Transfers
Consumer data transfers between the European Union and US have led to fines against major tech companies. But what is the marketing impact?
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IAB Europe to Appeal Belgian Data Protection Authority's GDPR Data Consent Ruling
IAB Europe has indicated that it would take the Belgian Market Court to appeal the Belgian Data Protection Authority's (APD) administrative judgement.
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EU Authorities Hit IAB Europe With GDPR Fines on Data Consent Framework
The Belgian DPA has found that the Transparency and Consent Framework (TCF), developed by IAB Europe, fails to comply with a number of provisions of the GDPR.
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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How to Prepare Your Customer Experience Efforts for a Post-Cookie World
Three important things you and your teams can do to prepare for a post-cookie world.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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Google Delay Means Marketers Live in Cookie Tracking World Another Two Years
Google has delayed its third-party cookie-tracking termination by nearly two years. What does this all mean for marketers?
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How Marketers Can Innovate Without Third-Party Cookies
Most marketers have relied on third-party cookies to fuel their acquisition funnel but now they are are finding better ways to personalize content.
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