Articles
Tag: testing
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CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the Year
A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs.
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How to Get Started With A/B Testing
A/B testing is nothing new. So why do so many businesses still fail to do it?
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How Google Optimize Testing Can Help Improve Customer Conversions
Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion.
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The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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10 Mistakes to Avoid When Rethinking Your Analytics Strategy
Avoiding these 10 gotchas can help establish the right workflow to conducting effective analysis, even in turbulent times.
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Test Automation Isn't Easy, But It’s Essential
Automation is the key to testing fast with high quality, but that's easier said than done. Here are some tips for getting started.
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Bad UX Cost Citibank $500M – What Went Wrong?
Stakeholders often ask: “How much does it cost to do this? It sounds expensive.” Instead, they should ask: “How much does it cost not to do these things?”
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Where to Invest in Your Customer Journeys: Define, Design and Implement
There is a lot of complexity in today’s user journey. It covers a number of steps your customers engage in and usually includes several channels.
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Yes, Quality Is Your Problem
The digital economy demands that quality be woven into the culture of an organization and that only happens when everyone takes ownership.
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One Simple Mistake Can Kill Conversions and Revenue
Everything your company delivers, releases or offers to potential and current customers needs thorough testing.
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Fighting Coronavirus With Data
Until we have a vaccine, data is our vaccine. We need the right data about who has it and who they were in touch with.
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5 Tips for Testing Microservices
With all the benefits of microservices, testing them can get tricky. Here are the best microservice testing strategies according to the experts.
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The Metrics Customer Experience Professionals Care About
Customer experience professionals have long been using KPIs to measure the success of their programs but what metrics do they value most?
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Why Doesn’t UX Get Fast Feedback and Iterate?
In the battle between fast and good, UX will choose good every time — and you should too.
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