Articles
Tag: tag management
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Enhanced Measurement in Google Analytics 4 Simplifies Events Management
Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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Tracking YouTube Video Performance In Google Tag Manager
A look at Google's time-saving YouTube trigger for Google Tag Manager.
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The Data Marketers Need Is Hiding in Plain Sight
Understanding and engaging with today’s customers requires the best possible data. That means relying less on black box third-party data and harnessing rich first-party data from interactions with customers.
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Ensighten Claims to Make Mobile App Analytics Easy
Ensighten, the San Jose, Calif.-based tag management solutions provider, today updated its mobile platform by bringing mobile marketing capabilities into one unified interface. Its patented no-SDK approach allows marketers to manage third-party analytics and other technologies on their mobile apps and conduct real-time A/B and multivariate testing.
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Tealium Closes on $30.7M in New Financing
Tag management provider Tealium closed on $30.7 million in Series D financing. The round was led by Georgian Partners, with participation from Bain Capital Ventures and current investors Battery Ventures, Tenaya Capital and Presidio Ventures.
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MarTech Realities: Integration, Build vs. Buy Decisions
More people are talking about digital marketing technology. And that means more numbers. We started the year with this "inspiring," "frightening" number -- 1,876, or the number of marketing tech vendors out there. Today, we continue to the conversation with another number: 50.
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Leveraging TagMan's Technology, Ensighten Launches 'Attribution'
Ensighten today released a new product called Attribution that is designed to make that easier while reducing spending when integrated with Ensighten's Manage and Agile Marketing Platform. “Ensighten’s closed loop approach is unique in the marketplace,” Josh Manion, Ensighten's founder and CEO said in a statement.
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Is it Better to Build or Buy Your Marketing Cloud? [Video]
Build versus buy is a debate that precedes digital marketing clouds. It's nothing new. But it's hot in digital marketing. And it's something that got a lot of people talking during the annual Marketing Technology Conference this past summer in Boston.
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Ensighten Buy Adds Analytics to Marketing Stack
Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing analytics. Ensighten, based in San Jose, Calif., announced today that it bought San Diego's Anametrix and its cloud-based multichannel marketing analytics platform.
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How Marketers Can Get a Better Handle on Data
Web analytics means nothing without website content to measure. But over the past few years, web developers and designers have increased the ways in which website content can be curated and marketed.
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It's Not Voodoo. It's Tag Management
The tag management system (TMS) is a software-as-a-service application that applies tags (HTML and JavaScript snippets) to your web-based technologies. It allows marketers to configure what tags go where, instead of requiring software developers to make those changes by deploying code.
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Making the Most of Dynamic Tag Managers
Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions.
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Execs Stress Plenty of Opportunities #AdobeSummit
Will Adobe become the go-to company for all digital marketing technology? Company executives, speaking at the Adobe Summit in Salt Lake City today, certainly paint that picture. But a dynamic and expanding industry proves there is room for plenty of other players, as digital marketing complexity expands.
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