Articles
Tag: super bowl
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Super Bowl Advertising: Why B2B Brands Are Better Off Investing Elsewhere
Reaching the size audience the Super Bowl attracts is appealing, but B2B brands are better off spending their money learning about their customers.
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CMSWire Tech Super Bowl: Terminus vs. SmartCurrent
When the New England Patriots face the Atlanta Falcons during the National Football League's 51st Super Bowl tonight, there will be more at stake than the Vince Lombardi trophy. Two tech companies will go head to head in support of their hometown teams. CMSWire arranged a friendly wager between Atlanta-based Terminus
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Is a Super Bowl Ad Worth the Cost in a Digital World?
If you snoozed through this year's Super Bowl, you weren't alone. Several of the brands that poured money into game day advertisements produced the same lackluster performance as the Carolina Panthers. Still, a few brands executed well. According to a report by New York City-based L2, a business
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Beyonce.com Can't Hang With #SuperBowl Traffic Blitz
The Denver Broncos weren’t the only ones delivering an overwhelming blitz during Sunday’s Super Bowl.
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Microsoft Plays the Long Game with NFL Partnership #SuperBowl
SAN FRANCISCO — Microsoft’s big splash into the NFL with its Surface tablet has been a little bumpy. Broadcasters kept calling it an iPad. It was erroneously blamed for a meltdown during the AFC Championship (the problem was really a network connectivity issue).
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What Data Crunchers Say About the Super Bowl
The big game is on Sunday and we know who’s going to win.
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CMSWire Tech Super Bowl: Seattle vs. New England
Forget the Patriots vs. Seahawks. Starbucks vs. Dunkin Donuts. Tom Brady against Russell Wilson. The 49th Super Bowl of the National Football League -- set for Sunday, Feb. 1 -- also features an undercard of two respected tech cities going head to head.
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5 Minutes with Vala Afshar
Ask three marketing executives to define "social business" and you'll get three different views. One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity.
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We Know What You'll Be Eating During the Super Bowl [Infographic]
Hunches are good, but data is better, so says best-selling author Dan Pink.
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Mobile Connections in 2014: Flexible Smartphones, Other Technologies
Mobile commerce has gone from a theoretical possibility to a practical imperative. Marketers don't have to look any further than the statistics from Black Friday to understand that. But how you reach your customer on their smartphones is an ever changing game.
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Super Bowl Ad Roundup, a Little Social Media, A Little Cheese
Super Bowl action means one thing in the digital marketing world. Eyeballs. Tens of millions watch America's biggest sporting event on television, and because it's a network broadcast, millions more watch online. In a uniquely American twist, however, millions of those people might just be watching for the over
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Smartphones Taking on the Giants of Super Bowl Advertising
While we wait to see how BlackBerry Will promote the BB10, the new Star Trek movie already has an app, while Motorola, GoDaddy.com and others are putting up a heavy advertising presence among the car and beer adverts for this year's super-advertising-bowl-athon.
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This Week: Building Better Digital Experiences + Buckle-up for Super Bowl Sunday
Better Web Experiences February brings a new editorial focus -- building better web experiences with marketing automation. To get started, let's take a minute to look at the 5 pillars of web experience. If this truly is the year of the customer then marketers need to put together the
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