Articles
In the subscription economy, brands need to react quickly to keep customer churn to a minimum.
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In less than 20 years, freemium has become a revenue-driving business model that brands across the world utilize. Learn how to use freemium to your advantage.
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The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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Instead of one big community, the web is a community of communities that often don’t overlap.
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Twitter announced a new paid feature called Super Follow. While it has the potential to be a useful marketing tool, it's unclear whether it will work or not.
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Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle.
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A recent report found 59% of customers who leave a brand end up returning, with a critical factor influencing that choice being a good offboarding process.
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Want this article delivered to your door every week? Sorry, not possible. But the good news is, the ecommerce subscription model is taking off. Here's why.
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Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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For software vendors, usage data can help ease the transition to subscription-based pricing.
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Subscription business models aren't only for getting rid of the evil of online advertising, or to save news and investigative journalism.
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Recently, we reported that approximately $83 billion is lost in marketing each year due to a poor customer experience. Additionally, it costs about five times as much to attract a new customer as it does to keep an existing one.
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For all the effort that goes into making some of the awesome YouTube content, the cents from advertising support, even in video form, look increasingly small change for many. The service's new subscription channels could shake up how top content producers work, but content creators have many issues to consider.
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Social is such a hot topic these days that it’s understandable that it is the first thing we think of when addressing customer issues. But good business people don’t stop there.
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